The means to provide frictionless e-commerce should prove attractive to vendors looking to encourage sales. Over two thirds of carts are reportedly abandoned by online shoppers. With the past years seeing online shopping activity increase almost five-fold, the ability to smoothly net more of these potential customers is becoming an increasing sticking point for many online vendors. Skipify’s multi-channel solution is not only promising, it also seems relatively efficient: its email app requires no additional coding on the part of vendors.

In spite its relatively youth as a company, Skipify's services are already used by the likes of Google, Twilio, and Klaviyo ans it has gone on to partner with Amex. This gives the company an edge in the increasingly competitive e-commerce space, and with some strong funding and backing from industry giants like PayPal, the company is well-positioned to further develop its offerings.