Product Marketing Director, ServiceNow
Employee Workflows
More information about location
Cloud-based digital workflows for enterprises
Job no longer available
Cloud-based digital workflows for enterprises
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- If you are a natural storyteller, and work with a ‘one team, one dream’ mindset you should apply
- The ideal candidate is not only experienced in B2B product marketing, they are a quick study who is able to consume complexity across a vast array of product, services, customer segments, geographies, and industries
- He/she can simplify these complexities to be easily learned and understood by GTM and marketing teams for use with our target markets
- The ideal candidate is a self-starter who can lead the creation of differentiated messaging and positioning for our HR and Talent offerings across multiple teams
- 12+ years of relevant experience, with at least 5 years in product marketing
- 7+ years of experience marketing to enterprise technology buyers, preferably in Human Capital Management or Talent Management software of related fields
- Strong experience designing, developing, and implementing insight-driven, content-led marketing and sales enablement content
- Results driven, detail-oriented with a bias for action and have ability to thrive in a fast-paced environment
- Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results
- Understanding of HR Service Delivery and Talent Development needs spanning across various organizational structures and industry sectors
- Very strong written and oral communication skills
- Experience presenting to enterprise executives in digital and in-person events
- Bachelor’s degree or equivalent experience
- Must be comfortable with social media and community participation
- Up to 25% travel to support sales efforts and industry events
What the job involves
- A successful Product Marketing Director must drive cross-functional teams to successfully deliver high-impact results
- We index heavily on great messaging and positioning skills and cross-functional partnership
- As Product Marketing Director, you will drive the messaging, positioning and thought leadership for ServiceNow’s HR and Talent solution offerings
- You will work with our product business units and go-to-market teams to drive awareness, deepen engagement, and accelerate growth
- You will demonstrate a passion for developing the right customer narrative and experiences across your products and solutions in the form of a product marketing strategy and plan and work cross-functionally to execute the plan successfully
- He/she will be the subject matter expert and voice of the product
- Create differentiated messaging and powerful sales and campaign content that lands with customers and drives engagement through campaigns, events, meetings, website, and social media
- Build compelling and innovative solution, thought leadership and sales content (e.g. case studies, white papers, data sheets, blog posts, customer presentations, FAQs, etc.) to accelerate customer and industry awareness, and adoption
- Own the messaging for product launches and work collaboratively across product management, marketing, sales, and other stakeholders
- Partner with Industry marketing and product teams to develop industry-first messaging and solutions that unlock new markets and opportunities
- Educate sales with effective and clear enablement materials to articulate the value and differentiation of ServiceNow solutions
- Provide thought leadership for campaigns, events, webinars, blogs, and more
- Win over the analyst community with the best articulation of our value proposition and vision
- Be the go-to evangelist to speak to the power of ServiceNow’s differentiation in the HR and Talent space at industry events and to the press
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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