Social Media Manager, Later
$89-98k
+ Bonus + Stock options
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$89-98k
+ Bonus + Stock options
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 3-6 years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement
- Proven track record of independently managing and growing a social media presence for a large B2C brand
- Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences. You can also independently create basic videos and graphics and have a natural and engaging presence when on camera
- Preferred: Experience leveraging AI to streamline processes & development of materials in a streamlined & consistent way is preferred
- Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact
- A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends
- Ability to think creatively and generate innovative content ideas
- Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Bachelor’s degree in Marketing, Communications, or a related field is preferred
What the job involves
- This role focuses on content creation and community engagement, ensuring that our clients' brands maintain a strong and dynamic presence on social media
- Create visually appealing and compelling content, including graphics, videos, and written posts, for various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others. This requires excellent written skills, some design and video capabilities
- Partner with the client's influencer marketing team to bring content to life via briefing creators and influencers
- Partner with the strategy team to analyze content performance and community engagement metrics to refine strategies and improve outcomes
- Manage and nurture online communities, responding to comments and messages, and fostering positive interactions with followers acting as the main brand voice
- Monitor social media trends and incorporate them into content creation to keep clients' brands relevant and engaging
- Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing strong relationships
- Collaborate with clients and internal teams to brainstorm and produce innovative content ideas that resonate with target audiences
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company values
- Lead with Humility: We’re a community that puts what’s best for all ahead of what’s best for one - no big egos here
- Adapt and Grow: We embrace the challenges and the wins together, learning from each other along the way
- Make it Happen: Nothing is impossible. We have big ambitions and are determined to achieve them with creative solutions
- Succeed Together: We lift each other up and have each other’s backs. There’s a seat for everyone at this table
- Celebrate: We’re optimistic, celebrating each other, our progress, and the unique perspectives each member brings to the team
Company HQ
Chinatown, Vancouver, BC
Articles
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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