Digital Product Marketing Manager, Diageo
Alcoholic beverage company
Job no longer available
Alcoholic beverage company
1001+ employees
Job no longer available
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- 5-7 years+ experience in Digital Marketing and eCommerce - B2B preferred but not crucial
- Experience developing and executing CRM/email marketing strategies, including segmentation and user journeys
- Data driven, with the ability to synthesise data into compelling insights that drive action
- Experience with web analytics tools (Google Analytics) and enterprise marketing automation tools (Salesforce Marketing Cloud)
- Strong project management skills, capable of developing project plans and leading cross functional groups to deliver plans on time and within budget
- Creative thinker, capable of developing creative briefs and designing campaign strategies that engage business customers and drive commercial outcomes
- Experience managing agency partners and developing creative and campaign briefs that enable them to deliver high quality work
- Relentless in the pursuit of growth – you have fire in the belly and roadblocks are challenges you relish and overcome with ease!
- Famous for making it happen – your words translate into action & results delivering real impact!
- An innovative change agent who can influence and inspire executive level leaders, sales teams, marketeers partners and customers in new ways of doing business
What the job involves
- Define and implement the digital marketing calendar across web, content, CRM and media, working with internal and external teams to define and deliver your vision
- Head up the CRM/email marketing strategy for the platform, partnering with wider teams to segment customers and define the content and engagement strategy for each segment
- Own and drive ecommerce trading performance adapting your digital marketing strategy and tactics as required when context or performance changes
- Be responsible for the measurement & evaluation strategy for eCommerce in B2B, embedding an operational cadence within the On Trade that enables the business to gather and take action on online performance
- Develop a testing roadmap, ensuring we are constantly learning and optimising - including plans to scale successful tests where appropriate
- Partner closely with sales, customer service, supply chain and finance to understand live customer context, taking as input to advise and adapt your strategy where required
- Partner with marketing, paid media and eCommerce teams to find new and innovative ways to drive consumer demand and footfall for our customers
- Constantly scan the environment for emerging features, trends and insights that can drive value for Diageo and our customers
- Lead B2B eCommerce A&P budget and resourcing
Otta's take
Sam Franklin
CEO of Otta
Multinational beverage company Diageo was the result of a merger between Guiness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin
Insights
Some candidates hear
back within 2 weeks
Company
Employee endorsements
Diversity is a priority
"There are several communities within Diageo focused on different employee groups. The whole company celebrates Pride, and you never get any strange..."
Funding (1 round)
Aug 2023
$8.2m
GRANT
Total funding: $8.2m
Company values
- Build iconic brands
- Enjoy career-defining opportunities
- Be heard
- Make your mark
- Never stop learning
- Be supported
- Create a future that's worth celebrating
Company HQ
Park Royal, London, UK
Founders
Debra Crew
(CEO, not founder)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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