Executive Director, Insider Inc.

Programmatic Sales

$130-150k

Plus bonus/commission [if applicable]

Senior and Expert level
New York

More information about location

3+ days a week in office

Insider Inc.

Online news platform

Open for applications

Insider Inc.

Online news platform

1001+ employees

B2CPublishingContentDigital MediaMedia

Open for applications

$130-150k

Plus bonus/commission [if applicable]

Senior and Expert level
New York

More information about location

3+ days a week in office

1001+ employees

B2CPublishingContentDigital MediaMedia

Company mission

To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.

Role

Who you are

  • The ideal candidate is a strategist and a doer—able to manage a team of sellers, personally maintain and grow a portfolio of accounts, and implement data-driven sales strategies that deliver results across the team
  • 6–10 years of digital media experience, with at least 3 years in programmatic sales leadership
  • Deep knowledge of programmatic platforms (DSPs, SSPs, DMPs) and deal types (PMP, PG, Open Exchange)
  • Proven success identifying and upselling prospects from open exchange to PMP, PMP to PG
  • Strong network of programmatic decision makers within media agencies, especially within holding companies and Holdco Centers of Excellence
  • Demonstrated success managing high-performing sales teams and hitting revenue targets
  • Data-driven mindset with strong strategic planning and communication skills
  • Thrives in a fast-paced, collaborative environment

What the job involves

  • As an Executive Director, Premium Programmatic Sales, you will lead our growing Programmatic Sales Team
  • This role is key to driving revenue, deepening strategic agency and client relationships, and expanding our premium programmatic sales efforts with agencies and in-house programmatic teams
  • The Executive Director, Premium Programmatic Sales reports directly to the VP, Global Head of Agency Partnerships and Programmatic Sales, and sits on the Global Ad Sales team
  • Directly manage and mentor Programmatic Account Executive(s) and other team members focused on programmatic revenue growth
  • Establish performance goals, monitor KPIs, and provide ongoing feedback and coaching to maintain momentum with our high-achieving team
  • Cultivate commercial relationships with curation, dsp supply and other emerging partners to drive premium programmatic growth
  • Recruit, onboard, and develop top talent, ensuring the team reflects Business Insider’s core values: we are one team, we are effective, and we get better every day
  • Collaborate with VP to build and execute a scalable programmatic sales team strategy aligned with company revenue goals
  • Develop account prioritization models and outbound sales cadences for growing PMP and PG opportunities
  • Manage and maintain high levels of activity across the team
  • Build and maintain senior-level relationships with key agency programmatic leaders, trading desks, and DSP partners where applicable
  • Partner with Account Executives to close high-value deals and provide executive-level oversight on strategic accounts
  • Serve as a subject-matter expert in client meetings, bringing insights on ad tech, programmatic trends, and Business Insider’s unique value proposition
  • Align closely with the direct sales, ad operations, account management, and insights teams to deliver unified solutions to clients
  • Help educate internal stakeholders on programmatic strategies and success stories to foster a more integrated go-to-market approach
  • Track the evolution of how key agencies plan and buy programmatically and translate that into actionable and customized sales strategies
  • Analyze sales performance data to identify trends, risks, and opportunities
  • Deliver regular revenue forecasts and performance reports to executive leadership
  • Refine strategies and coaching based on performance outcomes and market insights

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Insights

Top investors

31% employee growth in 12 months

Company

Company benefits

  • Work from home opportunities
  • Unlimited vacation
  • Generous family leave policy
  • 401k with match

Funding (last 2 of 7 rounds)

Jan 2015

$25m

SERIES F

Mar 2014

$12m

SERIES E

Total funding: $55.6m

Our take

Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.

Insider was founded by well-known trader and entrepreneur Henry Blodge. The company was sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.

Setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.

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Kirsty

Company Specialist at Welcome to the Jungle