Vice President / Senior Director of Performance Marketing, SeatGeek
$240k
+ Equity stake
Ticketing platform for live events
Open for applications
Ticketing platform for live events
501-1000 employees
Open for applications
$240k
+ Equity stake
501-1000 employees
Company mission
SeatGeek’s mission is to help the world to experience more live.
Role
Who you are
- 8+ years of paid marketing experience managing complex campaigns, multi-million dollar budgets, and being accountable for a marketing channel P&L
- 6+ years of management experience, with a track record of helping team members grow in their roles
- Ability to recruit, grow, and develop excellent marketing talent
- Exceptional analytical skills-ability to structure and parse qualitative and quantitative data, formulate and test hypotheses, synthesize findings, and draw insights and conclusions that you can translate into actionable recommendations
- A strong problem-solving track record: ability to think through unique problems with no set guide and design and execute a path to a solution. You can transition effortlessly between big-picture strategy and tactical problem solving
- Entrepreneurial-an ownership mentality and a bias towards action; you can build something out of nothing and have the ability to start projects with minimal oversight
What the job involves
- Reporting to the President of Demand and Operations, our Vice President (Senior Director)* Performance Marketing will oversee our performance marketing teams' strategy, development, and operations, including SEM, SEO, and programmatic advertising campaigns
- As we seek a new leader for this team, we are open to hiring at the Senior Director or Vice President level pending a candidate’s expertise and experience. We will do our best to set expectations about level as early as possible
- Lead the development and execution of data-driven and cost-efficient strategies to drive paid and organic user growth across various channels, including paid search, search engine optimization, and programmatic advertising
- Optimize all facets of performance marketing, including bid strategy, landing page, ad creative and rotation, and audiences
- Translate strategies into detailed budget and channel plans, working closely with Finance to update forecasts and report weekly, monthly, and quarterly actuals
- Drive efficiency and performance through the use of data science and automation
- Partner with our Product team to optimize customer journey through rigorous testing and experimentation
- Partner with the Finance, Data Science, and Analytics teams to develop a measurement stack to monitor and improve channel performance, enhance KPI tracking, conduct quantitative analyses to inform growth strategy, ensure accurate and timely reporting of campaign results, build a testing framework, evolve marketing attribution and incrementality, and measure customer LTV
- Lead, develop, and manage a growing team of performance marketers to effectively and efficiently deliver results based on clear goals
- Oversee relationships with vendors, partners, platform account managers, and other partners to test new service offerings, channels, and capabilities
Our take
For many fans, buying tickets online can be a time-consuming and frustrating process. SeatGeek is setting out to ease this problem by powering an open entertainment industry that provides fans with greater access to experiences, while enabling teams, venues, and shows to have seamless access to their audiences.
SeatGeek launched with a laser-sharp focus on creating a customer-oriented ticketing marketplace for sports and live events. Its commitment to optimizing fan experience has helped distinguish the company from rivals, such as Ticketmaster and Live Nation, with its expanding suite of simple features that have made it the highest-rated and most trusted ticketer.
SeatGeek has secured integration partnerships with Facebook, Spotify and Snapchat, and has an impressive client list that includes the Dallas Cowboys, Manchester City FC, and the Brooklyn Nets. It continues to onboard enterprise clients, expand its international presence and release new products such as "Next Fan Up", positioning it well for future success.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Aug 2022
$238m
SERIES E
Jul 2020
$121m
SERIES D
Total funding: $462.2m
Company benefits
- Health Insurance Coverage
- Ample Paid Time Off
- 401k Matching Program
- Parental Leave - 16 weeks of leave in a 12-month period
- Health and wellness subscriptions to services like One Medical, Ginger.io and Headspace
- Regular virtual team hangs & happy hours + Company-Wide Hackathons 3-4 times per Year
- SeatGeek Monthly Ticket-Purchase Stipend
- Flexible work environment - Work as many days a week in the office as you'd like, or 100% remotely
- WFH Office Setup Stipend
Company values
- Start With Fans - When fans win, everyone wins
- Be Humbold - We're bold, but humble
- Pull Back The Curtains - We put outsized focus on building the most talented team possible
- Don't Do Bullsh*t Work - If unchecked, every job results in too many hours spent on bullsh*t work. We design how we work to spend the most time doing rather than preparing to do
- Stack The Lineup - Our team is our biggest unfair advantage, and the best teams bring together different backgrounds and experiences
- Play Long Ball - We take big bets on the future
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Jack Groetzinger
(Co-Founder & CEO)Worked as a consultant for Bain. Founded and sold another startup, Scribnia, before founding SeatGeek.
Russell D'Souza
(Co-Founder)Worked as an analyst for Monitor. Founded and sold another startup, Scribnia, before founding SeatGeek.
Eric Waller
(Co-Founder)Worked as a Web Developer at Tickerhound. Co-founded and was a Web Developer at Niqos.
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