CRM Lifecycle Marketing Manager, Faire

• The ideal candidate has worked in an experimentation-driven environment, eagerly embraces automation and technology to accelerate growth marketing efforts, and stays ahead of the curve with the latest digital marketing trends
• 4+ years of direct, hands-on experience managing lifecycle campaigns, focused on optimizing for down-funnel metrics (conversion, revenue, etc)
• Analytical with a structured approach to solving problems. Comfortable with developing conclusions based on large amounts of data and insights
• Experience with marketing automation tools (Braze, Mailchimp, or similar comprehensive CRM systems)
• AB testing knowledge and experience
• Experience working cross-functionally to generate new insights and develop testing ideas
• Strong organization skills, attention to detail, and a passion for optimizing processes
• Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
• Ability to thrive in a fast-pace, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
• Experience across both B2C and B2B email marketing strategies is a strong plus
• Experience across a two-sided marketplace or e-commerce is a strong plus
• Experience with Excel & SQL is a plus

• We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement
• We are looking for a data-driven email expert to join Faire’s Growth Marketing team
• As a CRM Lifecycle Marketing Manager, you’ll be responsible for ideating, executing, and optimizing scaled lifecycle journeys to drive engagement and conversion
• You’ll collaborate closely with cross-functional partners across Design, Analytics, and Operations to turn rich customer data into effective and dynamic email campaigns at scale
• Lead the development and execution of automated email workflows and ad-hoc campaigns based on customer behaviors, preferences, and lifecycle stages
• Work cross functionally alongside Product, Data, and Design to develop marketing strategies aligned with broader business objectives
• Partner with analytics teams to understand campaign performance and implement data-based hypothesis to inform new experimentation opportunities
• Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization
• Effectively tailor strategies for international markets, ensuring localized approach resonates with regional audiences while maintaining a consistent global brand voice
• Work with data science to integrate models into the customer lifecycle for increased segmentation and personalization
• Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels

• Applications for this position will be accepted for a minimum of 30 days from the posting date

• Comprehensive healthcare
• All of our offices have been designed with local in mind—from our architects to our coffee blends
• Paid vacation time, holidays, and company-wide “Faire Fundays.”
• Including a monthly credit toward your wellness-related programs
• Generous parental and family leave, as well as fertility support benefits
• Including free access to Modern Health therapists and resources
• Optional morning meditation, plus a free Headspace membership
• Faire will match up to US$250 of your charitable donations, every year
• For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning
• Whether you want to grow as a leader, hone your craft, or explore a new discipline, our career framework allows space for you to explore

Total funding: $1.5bn

Faire is a company that helps retailers find and buy wholesale merchandise for their stores, pairing independent brands with retailers. The company connects two million retailers globally to tens of thousands of brands across the globe.