Consumer Marketing Manager, Mill

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years of marketing experience, with specific expertise in both D2C and local marketing. This can include: event marketing, community sponsorships and regional media planning
• Proven track record of managing marketing campaigns across various channels, ensuring alignment with brand standards and business goals
• Expertise in collaborating with external media partners and creative teams to produce high-quality, brand-aligned content and campaigns
• Strong project management skills, including the ability to juggle multiple priorities and deliver results on time and within budget
• Proficiency in data analysis, with the ability to use insights to optimize campaigns and inform strategy
• Excellent communication and interpersonal skills, with a demonstrated ability to engage and influence cross-functional teams
• Fluency in common project management and collaboration tools, such as Google Suite, Excel, and tools like Coda

• We are looking for a dynamic and experienced Marketing Manager to lead and execute high-impact campaigns that drive growth and increase demand for Mill products across both D2C (Direct-to-Consumer)
• This role will be critical in expanding our brand reach, enhancing consideration, and achieving measurable results
• The ideal candidate is a strategic thinker, adept at navigating complex marketing initiatives, optimizing campaign performance through data-driven insights, and managing cross-functional collaborations
• You'll be responsible for driving programs from ideation through to execution, influencing key stakeholders across the business, and ensuring seamless operational execution
• Develop, manage, and optimize marketing campaigns and strategies that align with quarterly growth targets
• Collaborate with Product and Marketing teams to define the end-to-end customer journey, tailoring initiatives for various Mill customer segments
• Own and execute marketing campaigns in target markets, including media and event planning in collaboration with field sales
• Assess local campaign effectiveness and scale successful tactics to national campaigns
• Lead the creative briefing process, providing clear, high-quality briefs to design teams to develop assets that resonate with distinct audience segments across channels
• Own project management of campaigns, ensuring on-time delivery and effective communication with stakeholders to meet deadlines
• Partner with channel leads to track performance, extracting insights and applying learnings to future initiatives
• Build a best-practices playbook that drives continuous improvement
• Develop and maintain comprehensive project plans, timelines, and budgets
• Track progress, mitigate risks, and ensure resources (internal and external) are optimally allocated
• Regularly report insights to stakeholders and executives on campaign and program performance
• Analyze campaign data to uncover optimization opportunities and refine strategies
• Make actionable, data-driven recommendations that enhance future efforts
• Create dashboards and performance reports that deliver clear, actionable insights to stakeholders
• Act as the liaison between internal teams (Creative, Analytics, Product, Sales) and external partners (agencies, media buyers, vendors) to ensure seamless execution and alignment across marketing programs
• Maintain strong communication with all stakeholders, providing regular updates on campaign status, performance, and roadblocks
• Foster positive working relationships with internal and external teams to ensure the success of marketing initiatives
• Contribute to the development and refinement of marketing strategies that facilitate both new market penetration and sustained growth in established markets
• Identify, evaluate, and capitalize on new marketing opportunities and emerging channels
• Stay ahead of industry trends, adopting best practices and ensuring Mill’s marketing efforts are innovative and competitive

Total funding: $170m

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