Senior Product Marketing Manager, Gifting and Discovery, Etsy
$126-164k
+ Equity + Bonus
More information about location
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$126-164k
+ Equity + Bonus
More information about location
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 5+ years of marketing, brand, product marketing, and/or consulting experience, preferably operating in a multi-market or global role
- A strong understanding of market nuances and cultural differences across countries and how to use those differences to develop business strategies
- A strong command of data and ability to use data to inform strategies and tell a strong narrative
- Experience collaborating with and influencing cross-functional teams while maintaining great relationships
- Strong command of customer experience, data, growth marketing, and product
- Experience simplifying concepts through impactful marketing messaging
- Track record of driving strong growth and results through marketing strategies and campaigns
What the job involves
- As the Senior Product Marketing Manager, you will work at the intersection of product development and marketing. You will be leading new product go-to-market strategy, product activation, and maximizing the lifetime value of our buyers and sellers at all stages of the funnel
- To be successful in this role, the Senior Product Marketing Manager will be a key partner in helping product teams articulate customer value and plan effective product delivery and launch while also advocating on behalf of marketing to ensure that product road maps support marketing strategies.
- You’ll operate in a highly cross-functional role, partnering closely with Product, Engineering, Design, Brand, Content, Analytics, Research, and Marketing to improve the buyer and seller experience through holistic and targeted marketing design to drive conversion, engagement, and retention
- This is a full-time position reporting to the Sr. Manager, Product Marketing
- Owning the product marketing strategy specific to Etsy’s core markets and market expansion plans
- Serving as a specialist on market-specific nuances, partnering with product and marketing teams to advise on opportunity sizing and prioritization across country-specific strategies
- Leading competitive analysis in individual markets to inform go-to-market plans
- Partnering with product, marketing and brand teams to determine what, where and how, and to whom we market key features and product launches, taking into account user needs and business objectives across Etsy’s core global markets
- Narrating the user journey, uncover user insights, and identify key user needs to focus product roadmaps on the largest business opportunities
- Serving as a key collaborator between the Product and Marketing organizations
- Defining the target audience, craft clear positioning statements and clearly articulate and communicate Etsy’s unique value proposition for buyers and sellers
- Developing and aligning on-site and off-site marketing plans in collaboration with channel owners and the broader marketing team
- Setting clear, measurable product marketing goals and track progress against them making continuous recommendations for how we can improve impact
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company values
- We commit to our craft - Our work has the power to change lives. That’s why we strive to learn continuously and excel at what we do
- We minimize waste - Time, resources, and energy are precious, so we focus only on what will have the greatest impact
- We embrace differences - Diverse teams are stronger, and inclusive cultures are more resilient. When we seek out different perspectives, we make better decisions and build better products
- We dig deeper - The best solutions to meaningful challenges are rarely easy or obvious. We stay curious, balance our intuition with insights, and decide with confidence
- We lead with optimism - We believe in our mission, and we believe in each other. We see the world as it is, set ambitious goals, and inspire one another with generosity of spirit. Together, we reimagine what is possible
Company HQ
Downtown Brooklyn, NY
Articles
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
People progressing
Became the Director of International Strategy and Operations after a year and 2 months as a senior manager in the division. After nearly 5 years in that role, they became Director of Marketing and International Strategy & Operations, and six months after that was promoted to Senior Director in that same department.
Salary benchmarks
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Diversity, Equity & Inclusion at Etsy
- Diversity is a priority at Etsy, owned by everyone:
- A diverse workforce is critical to Etsy’s success—it makes us a stronger, better, more resilient and more relevant company. We have an inclusive culture and each of us actively creates opportunities for underrepresented groups to join, thrive and advance at Etsy
- We welcome all perspectives:
- As individuals, we invite a variety of viewpoints and experiences—especially when they conflict with our own. We encourage questions more than statements, and provide a safe environment in which all employees can surface and discuss concerns
- We measure and share openly:
- We contribute to broader progress by evaluating, iterating and transparently communicating our successes and failures internally and externally
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