Go-to-Market Content Marketing Specialist, Lloyds
Merchant Services
+ An annual bonus + Share schemes
2 days a week in office (Gresham Street, London)
Retail and commercial bank
Open for applications
Retail and commercial bank
1001+ employees
Open for applications
+ An annual bonus + Share schemes
2 days a week in office (Gresham Street, London)
1001+ employees
Company mission
To support families and businesses, helping them to take the next step, whatever that may be.
Role
Who you are
- Solid content writing experience (2-3 years equivalent)
- Relevant experience in B2B marketing with experience in payments and fintech an added advantage
- Expertise in copy writing with an understanding of writing for various channels as social, web, media is necessary
- Content writing skills with proficiency in English is a must
- Proven expertise in writing for digital is needed. SEO knowledge will be an added advantage
- Strong analytical skills with ability to quickly understand and learn complex subjects
- Ability to work with a matrix reporting structure across a global organisation
- You can thrive in a high pressure environment, are solution driven and are outcome driven
- Willingness to learn, grow and pull up your sleeves to get the job done!
What the job involves
- As the GTM Content Marketing Specialist, your primary responsibility will be to create demand-generation-focused content for the Merchant Services business within Lloyds Banking Group
- Your writing skills will help establish our brand association with payments acceptance, enhance demand generation, and elevate customer engagement
- You'll collaborate closely with GTM marketing managers, product teams, PR, social media, and brand marketing teams
- Your work will span content syndication programmes, writing for social media, blogs, email campaigns, press releases, and paid acquisition initiatives
- Our goal is to strategically position and differentiate ourselves in the market, and your role will be pivotal in achieving our lead generation objectives
- Plan, research, and deliver a well-curated Merchant Services content mix across various channels and tactics
- Execute content activities that align with major product launches and acquisition marketing initiatives
- Craft intentional copy for our target audience, spanning both Enterprise and small to medium businesses
- Understand how to write for a diverse B2B audience, including decision-makers, influencers, and recommenders
- Reporting Structure: You'll report directly to the Director of GTM Marketing, Merchant Services, and collaborate closely with other members of the marketing organization
Application process
- Wednesday 07 August 2024 End date
Salary benchmarks
Our take
Lloyds Bank, part of Lloyds Banking Group, began operations back in 1765 and is nowadays one of the UK’s leading retail and commercial banks. As with many leading banks, the company has dealt with its share of controversy – including for its handling of PPI complaints in 2015, and the 2009 European Commission ruling that forced it to part ways with TSB – but it has nonetheless stood the test of time and worked to build back its public reputation in the wake of these setbacks.
Of the company’s 26 million customers, over 18 million of them are online, making it the largest UK digital bank. As part of its ongoing digital transformation, the company is seeking to put the cloud at the front of its services and systems, and has cited intentions to invest heavily in overhauling its current technology infrastructure. All this seeks to serve the modern banking customer, and to compete with the fast-increasing number of alternative banking options appearing on the market.
Recently, Lloyds Bank has shown great interest in facilitating innovation in the industry, joining as a partner on FinTech Action Labs (a FinTech accelerator programme) to bring its industry expertise to early-stage FinTechs. As well as investment in digital transformation and AI, the company is enhancing its wealth product and corporate banking offerings, as well as expanding its partnerships with digital banking companies.
Steph
Company Specialist
Insights
Company
Company benefits
- Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
- A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
- A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
- Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
- Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
- Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
- Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
- Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
- Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our 'Your Tomorrow' scheme. You can decide how much you save and get a say in where your contributions are invested.
Company values
- We trust each other to achieve more together. We listen to, and are honest with, each other. We take things on, see them through, and give others the space and support to do the same.
- We put people first, and empower our colleagues to go the extra mile for our customers and communities. We treat everyone as individuals, and we don’t put processes ahead of real people’s needs.
- We embrace our differences to value everyone. We seek out diverse perspectives in order to learn about people’s different and changing needs, and to see how we can best support these.
- We’re bold and take action to drive the best outcomes for our customers. We champion ideas that move us forward, and we innovate for better results. We challenge things that aren’t right and make it our job to change them.
Company HQ
City of London, London, UK
Articles
Leadership
Charlie Nunn
(Group Chief Executive, not founder)Spent nine years at HSBC, including as Group Head of Wealth Management and Digital, and as CEO of Wealth and Personal Banking.
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