Senior Marketing Analyst, GlossGenius
$144-170k
+ Equity
More information about location
2 days a week in office
Business management platform for beauty salons
Job no longer available
Business management platform for beauty salons
201-500 employees
Job no longer available
$144-170k
+ Equity
More information about location
2 days a week in office
201-500 employees
Company mission
Gloss Genius' mission is to empower beauty salon owners to reach new heights by growing their business, boosting customer engagement, and maximising their income.
Role
Who you are
- 4+ years of experience in a highly analytical role, 2+ years in a marketing analytics or science role, ideally at a SaaS company
- Strong working knowledge of stats (regression, conversation rate modeling, A/B testing, media mix modeling, etc.)
- Proficiency in SQL and Python
- A demonstrated self-starter with strong communication and project management skills
- Excitement about working in for a a high-paced, fast-changing start-up and willingness to roll up your sleeves to get foundational work done
- Proficiency with dbt, Looker or data visualization tools is preferred
What the job involves
- As a Senior Marketing Analyst, you will be responsible for raising the bar for analysis quality and decision making on our Go-to-Market team
- You will partner closely with our Director of Performance Marketing to own and uplevel or marketing attribution systems, deep dive into customer acquisition funnels, and improve the overall efficiency of our growth machine
- You will report to the Marketing Analytics Manager
- Own, iterate and improve upon our geo-lift testing program and media mix model
- Work in our existing analytics codebase to maintain and improve our multi-touch attribution model
- Define and analyze marketing metrics and KPIs, such as CAC, LTV and payback period
- Serve as a thought partner to the performance marketing leadership in deciding how to strategically grow our customer base
- Partner with Data Platform and peer Analytics teams to implement best-in-class analytical frameworks and testing structure across our data stack
Otta's take
Xav Kearney
CTO of Otta
Business management platforms exist for a wide range of industries, including retail, hospitality, and healthcare. However, despite a modern facade the beauty industry lacks specialised software and still runs on generic CRMs and basic spreadsheets. Recognising a gap in the market, GlossGenius has stepped in to provided a specialised business management platform for beauty salons, spas and studios.
With no competition in this niche, GlossGenius has swiftly captured a large market share, with triple-digit year on year revenue growth. It serves over 40,000 businesses (70% of which are women-owned) and has more than $2 billion in annual transactions on the platform.
GlossGenius has raised a large amount of capital in several funding rounds closed in quick succession. It is aiming to accelerate platform development off the back of its releasing of consumer experience, payment and automation products. It is well on the way to fulfilling its long-term aim of developing into the Toast of the beauty industry.
Insights
Company
Funding (last 2 of 7 rounds)
Jul 2023
$28m
SERIES C
Sep 2022
$25m
SERIES B
Total funding: $104.9m
Company benefits
- Flexible PTO
- Competitive health & dental insurance options, with premiums partially covered by GG
- Fertility and adoption benefits via Carrot and Kindbody
- Generous, fully-paid parental leave policy
- 401k benefit - employees are eligible to contribute starting day 1 of employment
- Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office stipend
- Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year
Company HQ
SoHo, New York, NY
Founders
Experience as Research Intern for DenizBank. Investments Analyst for Goldman Sachs from 2011 to 2014.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity & Inclusion at GlossGenius
- At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity Employer
Share this job