Senior Demand Generation Manager, BlueCat
Computer networking products
Job no longer available
Computer networking products
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To help the world’s largest organizations thrive on network complexity, from the edge to the core.
Role
Who you are
- Experience and proven track record in developing cohesive multi-channel integrated campaigns
- Strong project management, organizational, and communication skills
- Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation
- Ability to manage multiple projects with intertwining deadlines while staying focused on the details
- Experience working in a B2B software marketing team
- Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred
- Marketing automation experience required (i.e. Marketo, Pardot, Hubspot)
- Content marketing management experience preferred (i.e. Pathfactory, Uberflip)
- Outreach experience preferred
- Experience strategizing, writing, creating, and measuring email nurtures
- Experience planning, project managing, and executing webinar programs (Zoom Webinar preferred)
- Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronously
- Proficiency in MS Excel or Google Sheets
- Impeccable eye for detail
- Experience with marketing reporting, and attribution reporting preferred
What the job involves
- Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals
- Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines
- Strategize and execute email nurtures and email invitations for events and webinars
- Plan and execute our demand gen webinar program, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting
- Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners)
- Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event
- Exemplify understanding of marketing attribution reporting and connecting activities to pipeline generation
- Develop new structures and automation in marketing automation
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize
- Continuously conduct A/B testing across all channels
- Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
- Develop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals
- Align with SDRs on results of marketing campaigns and activities, gain anecdotal feedback, and generate ideas for campaign optimizations
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
- Document processes in Confluence for transparency, document project management in Monday
Otta's take
Theo Margolius
COO of Otta
Most enterprises today still rely on outdated DNS systems, which can slow down IT operations considerably. BlueCat Networks solves this problem by giving companies access to faster, more efficient DDI solutions.
BlueCat's solutions help companies to accelerate the adoption of cloud computing and automation. This appeals directly to large-scale companies looking to streamline IT operations, and save valuable time and money. In 2017, BlueCat was sold to US-based PE giant Madison Dearborn Partners for $400 million, however, the company is set to be acquired by Audax with an acquisition value of over $700 million.
Parternships with companies such as e92plus have allowed BlueCat to reach a wider customer base in the UK. These sorts of partnerships will be instrumental for the company as they continue to scale.
Insights
Company
Funding (2 rounds)
Jul 2011
$16.8m
SERIES B
Oct 2009
$11m
SERIES A
Total funding: $27.8m
Company benefits
- Work from home policy
- Professional Development budget
- Wellness Days + Wellness Week
- Lifestyle Spending Account
- Corporate Gym Membership Discounts
Company values
- We have the courage to act
- We listen to and guide our customers
- We show vulnerability
- We are approachable and responsive
- We win as a team
Company HQ
Nortown, Toronto, ON
Articles
Founders
Stephen Devito
(CEO, not founder)Served as CFO and COO at BlueCat before taking over as CEO. Former CFO at Marketwired, Second Cup, and Q4 Inc.
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