Growth Marketing Manager, GlossGenius
$120-145k
+ Equity
Tuesdays & Thursdays in office
2 days a week in office
Business management platform for beauty salons
Open for applications
Business management platform for beauty salons
201-500 employees
Open for applications
$120-145k
+ Equity
Tuesdays & Thursdays in office
2 days a week in office
201-500 employees
Company mission
Gloss Genius' mission is to empower beauty salon owners to reach new heights by growing their business, boosting customer engagement, and maximising their income.
Role
Who you are
- 4+ years experience in a Growth Operations or Growth Marketing role
- Proven success in implementing scalable acquisition campaigns, testing and building new channels, and improving the efficiency of a self-serve funnel
- Strong domain knowledge of marketing channels and marketing as a discipline, including experience operating paid and organic search, paid social, and landing page creation and optimization
- Experience with martech tools, specifically fb events manager, fb conversion api, segment, google analytics, google tag manager, looker data studio, and branch
- Experience working at a high-growth company with a self-serve funnel and a range of customer sizes
- Highly analytical and results-driven executor that likes to move fast on projects and work hard to make a measurable impact to the marketing funnel
- Process-driven leader who can build scalable systems using automations and technology
- Knowledge of HTML, CSS, SQL, Google Analytics, Data Visualization (eg, Looker), and Webflow
What the job involves
- As a Growth Marketing Manager, you will drive accelerated customer demand and platform activations
- You’ll architect and build an efficient, best-in-class funnel to attract SMBs and motivate them to run and grow their business with the industry’s best platform - GlossGenius
- This role will build and run growth initiatives across digital marketing, including new channel testing and growth hacking, web conversion rate optimization (CRO), and lead generation campaigns
- You’ll work closely with performance and lifecycle marketing to drive scalable campaigns and messaging that build strong brand awareness and volume in platform activations
- You'll report to the Sr. Director of Performance & Lifecycle and must be commutable to our NYC office
- Create, manage and experiment with new user acquisition campaigns; work with cross functional partners to spec and build landing pages and flows that drive funnel demand and platform activations
- Test, build, and iterate on new channels for acquisition and other revenue-generating campaigns
- Develop and implement ROI-first marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to convert
- Analyze data to monitor revenue performance and uncover areas for improvement; prepare and present recommendations and findings from experimental data all the way up to exec team
- Oversee campaign and content automation (including programmatic content) to achieve scale in marketing initiatives
- Work with channel leaders and analytics teams to set up a metrics monitoring system that sends the team alerts when conversion rates or CAC shifts outside of normal day to day fluctuations
- Manage all things Martech, including but not limited to making sure our pixel events are always working properly for all channels and helping channel leads to implement new pixel events or in-app events through branch or segment when needed
Our take
Business management platforms exist for a wide range of industries, including retail, hospitality, and healthcare. However, despite a modern facade the beauty industry lacks specialised software and still runs on generic CRMs and basic spreadsheets. Recognising a gap in the market, GlossGenius has stepped in to provided a specialised business management platform for beauty salons, spas and studios.
With no competition in this niche, GlossGenius has swiftly captured a large market share, with triple-digit year on year revenue growth. It serves over 40,000 businesses (70% of which are women-owned) and has more than $2 billion in annual transactions on the platform.
GlossGenius has raised a large amount of capital in several funding rounds closed in quick succession. It is aiming to accelerate platform development off the back of its releasing of consumer experience, payment and automation products. It is well on the way to fulfilling its long-term aim of developing into the Toast of the beauty industry.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Jul 2023
$28m
SERIES C
Sep 2022
$25m
SERIES B
Total funding: $104.9m
Company benefits
- Flexible PTO
- Competitive health & dental insurance options, with premiums partially covered by GG
- Fertility and adoption benefits via Carrot and Kindbody
- Generous, fully-paid parental leave policy
- 401k benefit - employees are eligible to contribute starting day 1 of employment
- Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office stipend
- Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year
Company HQ
SoHo, New York, NY
Articles
Leadership
Experience as Research Intern for DenizBank. Investments Analyst for Goldman Sachs from 2011 to 2014.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity & Inclusion at GlossGenius
- At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity Employer
Share this job
View 16 more jobs at GlossGenius