Director of Marketing, airfocus
More information about location
Product management platform
Be an early applicant
Product management platform
21-100 employees
Be an early applicant
More information about location
21-100 employees
Company mission
To help manage strategy, understand user needs, prioritize, and align teams around clear roadmaps.
Role
Who you are
- You are our ideal candidate if you have a strong background in content marketing, an analytical mindset, and a proven track record of leading and developing high-performing teams
- A proven track record as a marketing leader in a B2B software/tech environment
- Experience targeting mid-market and enterprise clients, ideally those with technical personas (product, development, finance), across EU and US markets
- A deep understanding of growth marketing, including demand generation, inbound, outbound, and content strategies to fuel the marketing engine. Knowledge of product and brand marketing is a plus
- At least 4 years of experience leading marketing teams, with a strong track record of cross-functional collaboration, particularly with sales and product teams
- High standards for yourself and your team, coupled with a growth mindset
- Must be based within EU time zones (non-negotiable requirement). You feel comfortable with remote work
What the job involves
- We are on the lookout for a Director of Marketing who will be responsible for demand- and inbound-generation strategy with relevant B2B SaaS startup experience
- Develop and execute comprehensive marketing strategies that align with our growth objectives and market needs
- Your focus is growth marketing. Enhance and perfect our demand generation and inbound motion to expand our audience and generate high-quality leads
- You’re responsible for content marketing to foster our brand authority in the field and to fuel the growth engine
- Implement fast, iterative experiments to optimize marketing campaigns and strategies. Adapt quickly to the startup environment and respond to rapid changes with agility
- Build, mentor, and lead a high-performing marketing team. Foster a collaborative environment that aligns closely with sales and other departments
Our take
Airfocus is a German-born software company building prioritisation and company road mapping solutions for teams and decision-makers. Armed with the understanding that the choices made in strategic planning could lead to failure without the right resources, airfocus’s software aims to help unify companies under key objectives and communicate to employees and shareholders the best roads to achieve them.
A key feature of airfocus’s platform is its ability to integrate with popular task management systems such as Trello, Jira, and Asana, making it an easy-to-install addition to employee suites.
Though it is getting a footing in Europe, airfocus is up against American competitors such as Productboard and Roadmunk, which is part of the reason it plans to open an office in the USA. Bagging platform customers from the American market will be key for airfocus in their bid to expand and attract Series B funding from US tech investors.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
Company
Company benefits
- Remote first team: Work from our cool HQ in Hamburg or anywhere in Europe - forever!
- Flexible working hours
- Equipment support: MacBook Pro or notebook and monitor of your choice
- Learning budget: We enjoy learning and growing while working on hard problems together. Every year you can spend your learning budget on your professional development (courses, books, classes)
- Healthy (and non-healthy!) snacks and beverages (if you're in Hamburg)
- Annual airfolks meet-ups!
Company HQ
Rotherbaum, Hamburg, Germany
Articles
Leadership
Malte Scholz
(CEO)Currently Featured Speaker at Product School. Previously Co-Founder at welevel and Senior Product Manager atePages.
Technical Director at welevel, IT Consultant at PTA GmbH, Javascript Developer at ePages.
Valentin Firak
(CRO)Commercial Project Manager at Enercon GmbH and Sales Manager at Vestas.
Share this job
View 3 more jobs at airfocus