Growth Marketing Lead, Headway
$108-135k
Depending on location + Discretionary bonuses and/or commission + Equity
Therapist-by-insurance marketplace
Open for applications
Therapist-by-insurance marketplace
1001+ employees
Open for applications
$108-135k
Depending on location + Discretionary bonuses and/or commission + Equity
1001+ employees
Company mission
To build a new mental healthcare system, rewired for access and affordability.
Role
Who you are
- You have 3-5+ years scaling performance marketing campaigns across major paid social platforms like Meta, LinkedIn, Twitter, Tiktok etc. and have the numbers to back it
- You are highly detailed and process-oriented - you record learnings from every test, never miss a UTM, and always know how much your campaigns are spending
- You don’t take no as an answer - you think there is always a way to improve performance, drive scale and lower costs with a persistent testing mentality
- You are data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
- You have high critical thinking skills with a strong bias towards action
- Experience working in-house at high-growth tech companies or agency experience is a plus
- The ideal candidate has experience leading and optimizing performance campaigns with specific direct-response goals (CPL, CPA), translating paid media strategy into concrete plans with internal partners and executing those plans down to the last detail without missing a growth target
What the job involves
- Our Growth Marketing team is building a best in class acquisition engine
- We are looking for an outcome-oriented digital marketer to scale our paid social channels to grow our mental health provider network
- Own and manage our recruitment marketing channels and budget, ensuring we hit our monthly cost and volume goals
- Create a streamlined process for continuously creating, launching and testing new ads and messaging campaigns
- Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
- Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
- Support in the development of new landing pages and digital touchpoints to supplement the customer journey of your acquisition campaigns
- Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations
Our take
1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.
Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 300,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.
Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US using its 2023 Series C funding of $125 million. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.
Freddie
Company Specialist
Insights
Many candidates hear
back within 2 weeks
64% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$100m
LATE VC
Oct 2023
$125m
SERIES C
Total funding: $327m
Company benefits
- Work from home opportunities
Company values
- Think future first
- Act like a Headway owner
- The first time is always handmade
- Be relationship-obsessed
- Invest in yourself to invest in our mission
Company HQ
Tribeca, New York, NY
Articles
Leadership
Andrew Adams
(CEO)Worked as a Product Analyst at Spring, and was a Software Development Engineer Intern at Amazon.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 22 more jobs at Headway