Associate Product Marketing Manager, Smarsh
£65-74k
+ Equity
3 days a week in office
Cloud-based archiving and compliance solutions
Open for applications
Cloud-based archiving and compliance solutions
1001+ employees
Open for applications
£65-74k
+ Equity
3 days a week in office
1001+ employees
Company mission
To enable customers to take advantage of the latest communication and collaboration tools, while staying ahead of compliance risk.
Role
Who you are
- The successful candidate will be experienced in managing the end-to-end process of content creation for our website, blogs, datasheets, newsletters, and technical documentation, as well as creating case studies
- Our ideal candidate is someone who thrives in a fast-paced environment, is a native
- English speaker with budget experience and a proven track record of tackling challenges with measurable results
- 3+ years' experience in Product Marketing or related marketing discipline at a B2B SaaS technology organization
- Bachelor's degree in a related field or equivalent experience
- Excellent written and verbal communication skills including copywriting, both client-facing and internal
- Hands-on experience in creating compelling messaging and marketing strategies for different segments and personas
- A lifelong learner who can quickly get up to speed with new markets and industries and devise positioning and messaging solutions to impact key personas in those markets
- Experience with Microsoft Office, Marketing Tools
- Experience in marketing metrics reporting
- Excellent organizational and prioritization skills
- Ability to handle multiple tasks accurately and efficiently
- Experience in Compliance, RegTech, FinTech, or CyberSecurity domain is a plus
What the job involves
- We’re looking for a highly organized and motivated Product Marketing Manager with a proven track record in developing and implementing strategic marketing plans to promote products and sales
- This involves conducting market research, identifying target audiences, creating campaigns, managing advertising efforts, and creating, maintaining, and distributing content
- As a key player of a global product marketing team, you will support the Capture Mobile product, the market leader in mobile communication archiving
- The candidate will work closely with sales, business development, other marketers, and stakeholders to bring ambitious programs to life and drive measurable results
- Create content designed to engage and create leads for partner and product sales
- Grow our owned channels including social media and website
- Measure and optimize lead generation via the campaigns and channels including the product portal, paid advertisement, search engine optimization, and email
- Coordinate marketing activities, integrations, and cross-functional tasks with other marketing teams
- Collaborate with marketing teams to identify areas for improvement and provide actionable recommendations for optimizing sales campaigns effectively
- Develop and maintain reports, dashboards, and visualizations to communicate key performance indicators (KPIs) to cross-functional teams
- Conduct competitive market research and identify target audiences
Salary benchmarks
Our take
The emergence of new digital communication technologies provides businesses with a great opportunity for growth. But regulated businesses need to ensure they carry out communications monitoring, archiving, and compliance to stay on the right side of regulators. This can be difficult to do with new tech - to the extent that some businesses are hesitant to adopt it at all.
Of course, there’s a substantial appetite for ways to get around this obstacle and therefore reap the business benefits of modern comms. Smarsh provides just that, with its suite of archive, storage, and monitoring tools. In the two decades since its founding, the platform has netted over 6,500 clients including top worldwide banks, brokerage firms, insurers, registered investment advisors, and state and local government agencies in the US.
This puts Smarsh in a formidable position going forward. The issue the company addresses is only getting more acute as the volume of communications increases, more tech is brought to market, and the hybrid work model pushes more communications online. Smarsh’s extensive, top-tier global reach will help it field this growing market opportunity.
Freddie
Company Specialist
Insights
Company
Funding (2 rounds)
May 2015
$28m
LATE VC
Sep 2007
$15.6m
LATE VC
Total funding: $43.6m
Company benefits
- Healthcare insurance: We provide medical, dental and vision insurance and a flexible spending account that allows you to set aside pre-tax dollars to pay for eligible out-of-pocket expenses
- Personal time off: A healthy work-life balance is critical to your success at the office. Smarsh offers a "take-what-you-need" time off policy as well as flexible work arrangements
- Recognition: We're big on kudos for a job well done. Our employee recognition program enables co-workers to nominate their peers who best embody our core values for recognition
- Life and disability insurance: Fully paid life and disability insurance coverage is provided from the day you start your job
- Wellness program: You're happier when you're healthier. So we reimburse a portion of employees' monthly health club expenses
- Retirement savings: We match a percentage of your retirement savings contributions. Smarsh employer match invests immediately, so it's yours from day one
- Sabbatical: The Smarsh sabbatical program provides a time to recharge, study or simply a time to do something you are passionate about away from the workplace. Employees are eligible after six years of service
- Giving back: Through our community partnership program, Full Circle, employees make a positive difference and receive paid time off for Full Circle activities so they can support the organizations that matter most to them
- Employee assistance program: We offer free and confidential assessments, short-term counseling, referrals and follow-up services to employees for personal or work-related issues to support their mental and emotional well-being
- Cellphones: To support our mobile and geographically dispersed workforce, we offer corporate cellular plan discounts with both AT&T and T-Mobile
- Getting here and home: Biking and taking public transit to work is not only cool but a smart and green thing to do. Smarsh proudly reimburses for monthly transit costs and biking expenses
- Parental leave: We want to support our colleagues who are starting a family. Smarsh offers paid leave to help you welcome your new bundle(s) of joy into the world
Company values
- We lead with excellence
- We own the outcome
- We act as one Smarsh
Company HQ
Portland Downtown, Portland, OR
Articles
Leadership
Stephen Marsh
(Founder)Previously worked on capital market systems at Fidelity Investments, and then moved to a Senior Product Manager role at CCBN. They are also a board member at The Wild, Asset Compliance Inc., and ComplySci.
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