Director of SEO, Klaviyo
$172-258k
1+ day a week in office
Intelligent marketing automation powered by customer data
Open for applications
Intelligent marketing automation powered by customer data
1001+ employees
Open for applications
$172-258k
1+ day a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- Bachelor's degree in Marketing, Business, Computer Science, or a related field; an MBA or Master’s degree is highly preferred
- 12+ years of progressive SEO experience, with a proven track record of driving organic growth for large, complex websites
- Extensive experience in the SaaS, subscription or technology sector is highly desirable
- Expertise in using advanced SEO tools and platforms (e.g., Brightedge, Google Analytics, Google Search Console, SEMrush)
- Strong technical acumen, including proficiency in HTML, CSS, structured data markup, and JavaScript as they relate to SEO
- Superior analytical skills with the ability to synthesize data, generate insights, and make informed decisions
- Exceptional communication and leadership skills, with the ability to influence and collaborate effectively at all organizational levels
- Proven experience in building and leading high-performing teams
What the job involves
- This pivotal role will be responsible for steering our SEO strategy across all of Klaviyo’s digital properties, driving significant organic growth, and ensuring our digital presence is optimized globally
- The SEO Director will collaborate with various departments and stakeholders, demonstrating leadership and expertise in SEO to propel our business objectives forward
- Strategic Leadership: Architect and execute a comprehensive, enterprise-level SEO strategy that aligns with the company’s broader digital marketing goals and business objectives
- Oversee SEO initiatives and influence the content team across all web properties, ensuring a cohesive, scalable, and innovative approach.Cross-Functional Collaboration: Partner with senior leaders in marketing, content, product, engineering, Customer Success, and UX/UI to embed SEO best practices into all digital initiatives. Lead global SEO efforts, customizing strategies to suit different markets and regions, ensuring cultural and linguistic relevance
- Performance Analysis and Reporting: Define and monitor key SEO performance metrics, providing regular, detailed reports to executive leadership. Leverage advanced analytics tools to assess and optimize SEO performance, translating data into actionable insights
- Technical SEO: Direct technical SEO audits and initiatives, ensuring our websites are primed for optimal crawling, indexing, and ranking. Stay at the forefront of SEO technologies and algorithm changes, adapting strategies to maintain competitive advantage
- Content Strategy: Guide the content teams in crafting an SEO-optimized content strategy that drives organic traffic and enhances user engagement. Identify and fill content gaps, providing strategic direction for content creation and optimization across our main website, help center, academy and other sites as needed
- Team Leadership and Development: Lead, mentor, and inspire a high-performing team of SEO professionals (currently 1 headcount), fostering a culture of excellence and continuous improvement. Provide advanced training and support to cross-functional teams to deepen their understanding of SEO principles and practices
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Founders
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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