Senior/Lead Product Manager, Electronic Arts
Apex Legends
$161.1-239.7k
The salary range for Canada-based applicants is $126,000 - $176,300 CAN Annually
Video game company
Open for applications
Video game company
1001+ employees
Open for applications
$161.1-239.7k
The salary range for Canada-based applicants is $126,000 - $176,300 CAN Annually
1001+ employees
Company mission
To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.
Role
Who you are
- 5+ years of product management or similar experience, preferably from gaming (console, PC, or mobile); entertainment; technology; or consumer products
- Proven track record of working in highly cross-functional environments across production, design, marketing, and analytics teams. We succeed and fail as a team and there’s no room for egos
- Experienced in partnering with Studio Design teams in feature development in a true collaborative environment
- Self-starter and motivated to work in a fast-paced and ever evolving environment who can balance their time on their own to deliver results
- Passionate about games, the psychology behind it, and driven to do right by the players while maintaining a focus on the business
- Strong communication skills - both verbally and written
- Experience with data analysis, game systems design, and games as a service
- Understanding of balancing the quantitative (data informed) and qualitative (player voice)
- MBA preferred
What the job involves
- Respawn is looking for a Senior / Lead Product Manager focused on acquisition, engagement, retention, and monetization for Apex Legends
- This candidate must be able to work in a highly cross-functional environment partnering with multiple disciplines to optimize and inform our future roadmap while also executing where needed to keep our players engaged
- You will play a critical role in shaping the roadmap for Apex Legends both in terms of future feature set development as well as optimization of current tool sets for live operations
- This role will focus primarily on Player Investment (with the goal of driving engagement and retention) with some responsibilities on different live service monetization aspects of the game
- Champion the Player while Balancing the Business - Be the voice of the player, but balance that with the business goals to drive wins on both sides
- Feature Set Development and Roadmapping - For your disciplines, help shape the features we need to keep our game healthy and players happy
- Leverage both qualitative insights and quantitative performance data to define player problems and player needs
- Establish the requirements and define the priorities for problems we should be tackling
- Partner closely with Design and Production to refine solutions and bring ideas to life
- Grow the Business - Help define and integrate new operational frameworks and features that will ultimately grow our capabilities to read and react to player demands
- Process and Operations - Identify efficiencies and build new processes where needed to create better workflows across the team
- Prioritize - Work collaboratively with Product Management counterparts and cross-functional counterparts to prioritize feature development
- Mentor Budding Talent - Mentor Product Managers on the team. Teach them how to flawlessly execute with the tools and operations in place while growing their capabilities to take on owning features of their own
- Opportunity Analysis and Planning - Drive research and analysis that will help shape the version of key features
- Performance Tracking - Partner with the analytics team to post mortem all key launches (seasons, features, promotions) to derive insights that will drive the evolution of our game
- Competitive Insights - Stay on top of the competition by supporting the team with competitive insights on new launches, strategies, and tactics deployed that will help inform and shape our roadmap
Our take
EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.
A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.
This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.
Steph
Company Specialist
Insights
Company
Funding (2 rounds)
Dec 1982
$2m
SERIES A
May 1982
$0.2m
SEED
Total funding: $2.2m
Company values
- Creativity: Striving to bring imagination, orginal ideals, and excitement to everything we do
- Pioneering: Acting with the curiosity and courage that it takes to experiment, innovate, and lead
- Passion: We are at our best when we pursue what we love, and have fun doing it
- Determination: Bringing focus, drive, and conviction to our actions. Thriving on the journey, and being mortivated to achieve excellence
- Learning: Listening, having humility, being open to new ways of thinking, and looking with a lens of inclusion. Challenging ourselves to grow and change as a company
- Teamwork: Committed to each other, and to the accountability and integrity tit takes to be a successful diverse team
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Andrew Wilson
(CEO, not founder)Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.
Salary benchmarks
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Diversity, Equity & Inclusion at Electronic Arts
- Our intentional efforts to embed principles of diversity, equity and inclusion in our people practices have generated results across our teams.
- We have made progress in company-wide representation of women and underrepresented minorities.
- We have achieved a 46 percentage point increase in underrepresented talent in executive roles (VP+) over the last two fiscal years.
- We have hired underrepresented talent above our representation rates for the fourth consecutive year.
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