Director of Category Marketing, Whatnot

• We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here
• As our Director of Category Marketing you should have 8+ years of marketing experience, including time at a high-growth consumer startup, plus:
• Bachelor's degree in marketing, communications, or a related field (or equivalent experience)
• You’re a world-class leader with experience building out and scaling a marketing team
• Proven experience in consumer marketing and brand management through chapters of hyper growth, preferably within the e-commerce, social, tech, or gaming industry
• Strong understanding of various enthusiast communities, including sports cards, trading cards, comics, coins, and fashion (sneakers)
• Demonstrated ability to build and nurture relationships with influencers
• Proficiency in social media platforms, community management tools, and data analytics tools
• Experience in organizing and executing virtual or physical events
• Comfort in being analytical, owning budget and ROI metrics
• You’re immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow
• You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small

• Expand marketing capabilities across our key categories including Sports, Fashion, Collectibles and more
• As our Director of Category marketing you’ll be responsible for driving demand against our biggest categories and growing the Whatnot brand by building awareness and adoption
• You will manage and scale a team of marketers focused against our largest categories
• You’re a consumer marketing leader who has built and scaled world class brands
• You’ve led diverse marketing teams, spanned performance, influencer, community and campaigns that grow genuine relationships with consumers
• You will define our approach to category specific marketing designed to garner widespread awareness and demand across our highest value verticals
• Your team will be leading the growth strategy for our categories including liaising with performance marketing and influencer teams to set and achieve ambitious growth goals
• Events strategy and execution - core to many of our biggest communities are cons and events where legions of enthusiasts congregate to express their passion. You’ll lead our category events roadmaps, goalset and partner with our events team to bring these moments to life
• You’ll work with the team on how to identify and activate key influencers across these categories and partner with them in unique and authentic ways to activate their communities on Whatnot. You’ll be accountable for the direct impact to first time buyers from these influencer activations
• Category tentpole campaigns - our categories should always be developing a cadence of disruptive and genuine campaigns which get core communities engaged
• You’ll work with your teams to develop a regular cadence of on-app programming tied to key moments, unique sellers, attention worthy product, and endemic product releases that make Whatnot the go-to platform where the community convenes. You will program these moments across relevant surfaces to drive cross category adoption within the Whatnot ecosystem
• In partnership with your teams you’ll develop a category specific social strategy to build Whatnot communities across our key verticals
• You’ll build a highly collaborative partnership with our creative team to develop campaigns, creative, and collateral to bring your marketing strategy to life
• You’ll own the measurement framework for how your activity drives brand and business impact and work with stakeholders across data science, finance, and growth to ensure our category efforts are driving responsible growth
• Work hand in hand with GMs of our categories to ensure our marketing strategies align to our business goals
• You’ll partner with performance marketing to ensure that categories are helping to drive lower funnel growth, partner on the development of performant creative, and create feedback loops that are constantly optimizing and growing demand
• You will bring a wealth of experience in marketing operations on not just creating brand elevating work, but doing so in a replicable and scaled way in a high growth environment

• Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
• Compensation: Full-time Whatnauts receive equity, a WFH stipend to support your remote workspace and a monthly stipend to dogfood the app.
• Recharge: Flexible Time Off policy, holiday week off at the end of year, and paid parental leave after 1 year with us.
• Flexibility: Remote-first work culture. We provide a working environment where you're in charge of your time and schedule.

Total funding: $749.2m

The collectible toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectible toys, some of which are rare and can cost thousands of dollars, and has also expanded to sports cards.