Peer-to-peer trading on sporting and political events
Job no longer available
Peer-to-peer trading on sporting and political events
101-200 employees
Job no longer available
101-200 employees
Smarkets is a peer-to-peer exchange platform for betting and trading on sport and politics.
Desirable
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Feb 2013
$2.3m
SERIES A
May 2011
$1m
EARLY VC
Betfair has been the predominant exchange for betting over the last decade. However, Smarkets is catching up with their peer-to- peer book and trades.
It offers a much lower commission than Betfair (2% vs 5%). They have also recently launched both Android and Apple apps, tapping into the trend for mobile betting. Smarkets uniqueness is in its tech-heavy focus on the product and prices.
While Smarkets accounts for about 5% of the UK betting market, it has never endorsed bold advertising campaigns preferred by most of its competitors. However, they have seen continued year-on-year growth for the past few years.
Steph
Company Specialist at Welcome to the Jungle