Senior Marketing Analyst, OpenTable
$75-90k
Salary dependent on location. + Bonus
More information about location
Online restaurant reservation service
Job no longer available
Online restaurant reservation service
1001+ employees
Job no longer available
$75-90k
Salary dependent on location. + Bonus
More information about location
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- Candidates for this role must have experience in defining marketing strategies, building data flows, defining new metrics, owning marketing reporting and manipulating large sets of data to discover trends and make recommendations on marketing strategies
- The Sr. Analyst level position is expected to have a strong understanding of the OpenTable Marketing and Sales and Services organization and ability to learn quickly
- This position will have to be a strong communicator, have excellent project management skills, an analytical mindset and be comfortable delivering results in ambiguity
- Experience with marketing analytics, finance or any other analytics background preferred
- 2-4+ years of experience in analytics or marketing analytics
- Experience with Google Platforms: Google Analytics, Google Ads, Google Search
- Experience with Snowflake or any other relational database
- Strong SQL skills + Experience with design and development of ETL processes
- Experience with user-facing analytics platforms: Tableau, Superset, MicroStrategy
- Advanced Excel skills required, including proficiency with pivot tables and VLOOKUP; equivalent Google Sheets experience preferred
- Operational experience in measuring and improving efficiency, utilization, scale initiatives, etc
- High energy and contagious enthusiasm; willing to take on tough projects
- Strong verbal and written communication skills including detailing business processes, use cases, and business requirements
- Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills
What the job involves
- Reporting to the Sr. Manager, Marketing Analytics, this position will be focused on North America marketing analytics
- The role will work cross-functionally with multiple departments including executive leadership, marketing, engineering, and finance to support the design, implementation and continued optimization of multiple business needs
- Sophisticated analytics to support international marketing decisions
- Make data-driven decisions: translate data sets into impactful insights, recommendations, dashboards, and reports for the marketing teams
- Build and maintain financial models, forecasts and dashboards for various business scenarios
- Collaborate with marketing and sales and services leads to align on marketing strategies
- Own marketing data flows and SEM/SEO reporting
- Support and evaluate marketing campaigns through advanced analytics
- Evaluate and outline new marketing initiatives and opportunities through data
- Prepare and present data analyses for different audiences
- Collect feedback and handle flow of inbound ad hoc requests from the Marketing team
- Improve marketing data flow and metric definition
Otta's take
Theo Margolius
COO of Otta
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Insights
Some candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Founders
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
People progressing
Joined as a Project Coordinator. Promoted to Lead Project Coordinator after 2 years. Then promoted again to Project Coordinator Manager after 2 years. Now is Director of Global Sales & Services.
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