Director of Demand Generation, Vivun
$160-210k
+ Equity
AI-powered pre-sales operations platform
Job no longer available
AI-powered pre-sales operations platform
101-200 employees
Job no longer available
$160-210k
+ Equity
101-200 employees
Company mission
Vivun exists to empower B2B companies to meet the demands of today’s sales-proof buyers.
Role
Who you are
- You have 4-6 years experience designing and building CRM and marketing automation systems with a high proficiency in Salesforce and Marketo
- You have expertise in developing, executing, and measuring innovative and results-focused demand programs and campaigns
- You have the ability to work in cross functional teams, balance multiple priorities and be a self-starter in a high-paced environment
- You enjoy working with Sales and are obsessed with demonstrating marketing's contribution to qualified sales pipeline
- You have the demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
- You have proven experience in managing the creation of marketing content
- You have experience influencing and communicating product offers to customers, prospects, and sales professionals; demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
- You have strong project management skills and experience with superb attention to detail
- You have knowledge and hands-on experience with popular marketing automation systems, particularly Hubspot
- You have expert understanding of the enterprise demand generation playbook, accompanied by a desire to get creative and experiment with new ideas, tactics, and opportunities
- You are experienced in high-growth, fast-paced startup environments; preferably in generating demand for B2B enterprise products
- You are skilled at negotiating contracts, overseeing implementation, and ensuring that vendor services align with the company’s demand generation objectives and performance metrics
- A believer in Vivun’s core values: Ownership. Empathy. We, not me. Transparency. Be different
- Experienced working in high growth startup environments: You have the ability to move fast, adapt, and thrive in a dynamic startup environment where you derive priorities, requirements, and goals from company context
- Collaborative: You are ready to roll up your sleeves and create strategies that work across roles and departments to achieve company goals
- A Clear Communicator: You effectively and positively present your informed opinions on strategy clearly to multiple teams and areas of expertise
- You come with a solid rationale behind every decision you make, you understand the importance of listening as part of communication
- A proactive problem solver. Come with recommended solutions to problems. Be creative!
- A strategic thinker. Support the decision-making process with facts and data. Make sure you are behind the decision and can defend or communicate it to anyone
- Self-directed. In a remote-first company and culture, can you be the “CEO” of your job and give yourself your own directives and priorities?
What the job involves
- Vivun is looking for a dynamic Director of Demand Generation to lead innovative initiatives that drive customer engagement and nurture our prospect database
- In this high-impact role, you'll enhance operational processes, optimize our marketing automation system (Hubspot), and collaborate with content marketing and sales teams to create compelling marketing materials
- You'll develop integrated programs to boost engagement, manage campaign outcomes, and drive significant pipeline contributions
- With a hands-on approach, you'll improve our tech stack, support SDRs with impactful campaigns, and cultivate strong relationships
- You will develop and execute demand generation initiatives to drive prospective customer engagement and nurture our existing database of prospects and/or customers
- You are responsible for improving operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend
- You will enhance the efficiency and effectiveness of our marketing automation system (Hubspot) to better nurture prospects and/or customers, drive engagement, and increase conversion rates to marketing qualified leads while improving the integrity of the overall database
- You will collaborate with the content marketing and sales teams to develop (write, drive review process and publish) and promote marketing materials to drive awareness and interest
- You are responsible for developing integrated paid and organic programs that significantly increase engagement and overall pipeline (SEO, Content Marketing, Webinars, Events, etc.)
- You will segment and leverage the marketing database for greater campaign efficiency, contact outreach, and effectiveness
- You will be responsible for analyzing campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and the next steps
- You will own the full-cycle demand generation motion for Vivun; align to 50% pipeline contribution target
- You will have ownership or at least influence over the entire go-to-market machine: emails, webinars, events, digital, more
- You will analyze and report on metrics and create reports in SFDC/Hubspot/Google Analytics showing results
- You will improve on campaign and event execution and delivery over time; constantly move the needle
- You are responsible for auditing, enhancing, and/or deprecating our current tech stack (Salesforce, Hubspot, Seismic, Gong)
- You will be the “secret weapon” for the SDR / SDR Leader through campaign and content enablement
- You will establish world-class relationships with the SDR Leader and Inbound SDRs
Our take
Thus far, the pre-sales teams of businesses have had no tool through which to track their interactions with the customers, and that's the problem that Vivun is solving. They provide software that allows pre-sales teams to gather customer information, and then collate the information and send it to the rest of the business, so that the sales team, product team, and executive staff have more information about their customers.
This empowers businesses to look at what their customers' needs are now and going forward. Vivun is the first to provide such tools and despite only being launched in 2018, it is already working with brands such as SignalFx, Dell Secureworks, and Harness.
Customers include Autodesk, Cloudera, Snowflake, Crowdstrike, Dell, and Harness. Going forward, Vivun is likely to face other competitors, and the space will become more crowded. However, an increasing number of businesses are realizing there is a problem with the disconnection between pre-sales and the rest of the company. Vivun received impressive Series C funding in 2022 which is being used to expand into EMEA territories.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
May 2022
$75m
SERIES C
Feb 2021
$35m
SERIES B
Total funding: $131m
Company benefits
- 100% remote team
- The first Friday of every month, take a half day off to embrace nature and do something that inspires you
- Get some extra allowance to set up your perfect workstation, including Internet, computer, and phone
- Work from home opportunities
- Health insurance
Company values
- Don’t be greedy
- Do the right thing
- We, not me
- Transparency
- Be different
- Give a damn good demo
Company HQ
Montclair Business, Oakland, CA
Articles
Founders
Claire Bruce
(COO & General Counsel)Previously Director Of Legal Affairs at Ariat International for 6 years, E-Discovery Project Manager at Stroz Friedberg for 1 year and Law Clerk at Westberg Law Offices for 3 years.
Dominique Darrow
(CCO)Worked at Google for 5 years, holding various positions such as Account Strategist, Customer Success Manager, Enterprise Account Executive and Head of Customer Success.
John Bruce
(CTO)Previously Technology Advisor at Feedgen for 1 year, Senior Sales Engineer at KickApps Corporation also for 1 year and Sales Engineering Manager at Zuora for 2 years.
Joseph Miller
(Chief Data Scientist)Previously worked for 4 years at Bridgewater Associates, holding various positions such as Product Engineering Manager and Manager - Technology & Intelligence.
Matthew Darrow
(CEO)Earned a B.S. in Mechanical Engineering from the University of California, Berkeley. Previously Business Technology Analyst at Deloitte Consulting for 1 year and Vice President Of Products at Zuora for 2 years.
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