Vice President of Product, Kargo
Commerce
$170-220k
OTE
Mobile advertisement platform
Open for applications
Mobile advertisement platform
501-1000 employees
Open for applications
$170-220k
OTE
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- Extensive Experience in Product Management: Proven track record in product leadership roles, preferably in advertising, marketing technology, or a related field
- Strong Leadership Skills: Demonstrated ability to lead and inspire a team, with a focus on mentorship, talent development, and fostering an inclusive work environment
- Deep Industry Knowledge: Solid understanding of the advertising and marketing technology landscape, including trends, challenges, and opportunities - with a focus on performance advertising & paid social media solutions
- Innovative Mindset: A creative thinker who can conceptualize and implement new ideas in ad technology and creative formats
- Excellent Communication Skills: Ability to articulate vision and strategy effectively to various stakeholders, including team members, clients, and executive leadership
- Analytical and Problem-Solving Abilities: Strong analytical skills to make data-driven decisions and tackle complex problems in product development and management
- Educational Background: Advanced degree in Business, Marketing, Technology, or a related field is preferred
- Commitment to Diversity and Inclusion: Alignment with Kargo’s values of celebrating diversity and fostering an inclusive workplace, with an understanding of the importance of equal opportunity and accessibility in technology
What the job involves
- As Vice President of Product at Kargo, you will lead the product vision and strategy of our Commerce division, driving innovation in the advertising and marketing technology space
- This role requires a blend of creative thinking and analytical skills to develop products that align with Kargo's pioneering approach in uniting brands, retailers, and publishers
- Your leadership will be central in guiding a team of product managers and designers, fostering an inclusive environment that values creativity and collaboration
- You will engage closely with cross-functional teams and clients, ensuring that Kargo’s products not only meet market demands but also set new industry standards in driving performance business outcomes
- Your responsibilities include staying ahead of market trends, spearheading product development, and maintaining Kargo's commitment to diversity and inclusion
- As a key executive, your expertise in product management and deep industry knowledge will be instrumental in Kargo's continued growth and global expansion
- Strategic Product Vision: Develop and implement a comprehensive product strategy that aligns with Kargo's mission of uniting brands, retailers, and publishers through innovative technology and creative ad formats
- Leadership and Team Management: Lead and mentor a diverse team of product managers and designers, fostering an inclusive and collaborative environment that encourages creativity and excellence
- Market Analysis and Trends: Stay ahead of market trends in advertising and marketing technology to guide product development and ensure Kargo remains a competitive force in the industry
- Collaboration with Cross-Functional Teams: Work closely with engineering, sales, marketing, and customer service teams to ensure product strategies meet client needs and company objectives
- Product Lifecycle Management: Oversee the entire product lifecycle, from concept to launch, supporting the team in defining product roadmaps, setting timelines, and ensuring delivery of high-quality products
- Innovation and Creativity: Champion innovative and advanced creative ad formats that differentiate Kargo in the marketplace and provide unique value to clients
- Client Relationships and Feedback: Engage with key clients to gather feedback, understand their challenges, and adapt product offerings to meet evolving market demands
- Publisher Relationships and Feedback: Work closely with social media publishers to ensure product strategy alignment, collaborate on thought leadership & innovate on top of native ad solutions
- Compliance and Best Practices: Ensure all product initiatives comply with industry standards and best practices, promoting Kargo’s commitment to diversity, equality, and legal obligations
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist
Insights
Company
Company values
- Self Starter - Take initiative. Prioritize the best possible outcomes for our clients and our company. Work confidently and independently, anticipate and embrace challenges and learn from setbacks. Be the go-to resource for colleagues and clients
- Team Player - Work together. Trust, empower and champion each other to cultivate the best ideas and optimize performance. Listen actively, engage respectfully and share ownership and accountability. Be collaborative and inclusive in ideation, decision making and execution
- Innovator - Be brave. Challenge the status quo to make Kargo and its clients stand out from the crowd. Leverage unique perspectives to drive the company and industry forward. Be a change agent and thought leader and inspire others to do the same
Company HQ
Lower Manhattan, New York, NY
Articles
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 16 more jobs at Kargo