• The successful candidate will be comfortable with advanced SQL query design and data mining techniques, have strong analytical and communication skills, and have a passion for using data to drive business decisions
• You attack complex business questions with data and curiosity, diving below the surface to identify the root cause
• Success in this role requires strong program management, high attention to detail, and being results-oriented and customer-centric in your approach
• A degree
• Knowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQL
• Experience defining program requirements and using data and metrics to determine improvements
• Experience working cross functionally with tech and non-tech teams
• Experience implementing repeatable processes and driving automation or standardization

Desirable

• The Marketing Insights Manger occupies a unique role at the intersection of business, technology, finance, marketing, statistics, data mining, and social science
• To succeed in this role you should be passionate about working with large datasets and be someone who loves to bring data together to answer key business questions
• You should have deep expertise in the creation and management of datasets and the proven ability to translate the data into meaningful insights
• You should have a solid understanding of efficient and scalable data mining and an ability to use the data in financial and statistical modeling
• In this role, you will have ownership of end-to-end development of solutions to complex questions and you will play an integral role in strategic decision-making
• You develop strong working relationships with business partners to define and understand key business questions and analyze data to answer those questions – driving strategic business decisions
• In this role, you will responsible for standardizing marketing performance data, and develop frameworks for regularly socializing tactics, results and insights across multiple stakeholder groups
• You will become a strategic advisor to the marketing team by using historic data to guide recruiting, engagement and communication plans for our Shippers and carriers
• As a key member of the marketing team, the ability to interpret analytics and build analysis is vital
• Provide performance recaps on a weekly, monthly, and quarterly basis with key insights marketing performance. Includes generating insights to inform strategy and measure performance of marketing programs
• Translate large, complex data sets into actionable insights for improvements
• Partner with Business Intelligence and Finance to build and validate attribution models for marketing programs
• Create marketing performance & spend dashboards to support business decision-making
• Proactively surface data-driven business opportunities
• Establish strong working partnerships with team members from Marketing, Finance, Business Intelligence, Data Science, and other stakeholders
• Serve as the main point of contact between the Marketing and Business Intelligence teams
• Develop and execute initiatives and a roadmap for Marketing improvements based upon program insights
• We are looking for a Marketing Insights Manager who will own marketing analytics and provide actionable insights to our partner teams and our advertisers to make high impact business decisions
• This is a critical role and your analytics efforts will influence account optimization and growth at scale to thousands of advertisers