Business Process Automation Manager, ServiceNow
Cloud-based digital workflows for enterprises
Job no longer available
Cloud-based digital workflows for enterprises
1001+ employees
Job no longer available
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- The ideal candidate will have strong analytical skills, excellent communication abilities and a thorough understanding of lead management systems
- 8 years of Marketing experience
- BA/BS in Marketing, Business or related field
- 5+ years of experience in B2B Marketing, with experience in Marketing or Sales Operations, lead generation or lead management
- 5+ years of experience and proven results in defining Marketing (lead management strongly preferred) use cases, user stories, and business requirements
- In-depth understanding of marketing to sales funnel, business intelligence, and lead management processes and technologies
- Proficiency with CRM software (e.g. Dynamics) and marketing automation tools
- Power user of Microsoft Excel, with demonstrable ability to do Pivot Tables, VLookups and more
- Self-starter, motivated, responsible, innovative and technology driven who can perform well both independently and as a team member
- Ability to manage multiple priorities in fast, paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
- Applies initiative and independent judgment to resolve non-routing problems
What the job involves
- Reporting to the Director of Demand Marketing Operations, the Business Process Automation Manager will be responsible for building and optimizing prioritized lead management processes to drive global strategy that enable accurate reporting and analytics
- Partner with cross-functional teams to define and implement scalable, repeatable lead management processes that enable reporting and attribution across all regions (ex. Account Based Marketing and Customer Marketing teams)
- Partner with the Analytics & Insights and IT teams to clearly articulate priorities, gaps, and opportunity areas and translate those into business requirements
- Enable Marketing on key lead management processes and drive continuous process improvements (e.g. campaign creation, lead uploads, Folloze and Demandbase best practices)
- Work closely with stakeholders to identify, prioritize business requirements and create, maintain functional user stories that align to business requirements
- Act as a subject matter expert on how our internal systems/processes relate to one another to manage, prioritize, and respond to ad-hoc requests from a large and diverse group of individuals in a timely manner
- Utilize CRM software to track and manage lead routing accuracy from lead capture to routing
- Analyze lead data to identify trends, areas for improvement, and opportunities for growth
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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