SEO/PPC Specialist, Multiversx
Metaverse blockchain infrastructure
Open for applications
Metaverse blockchain infrastructure
101-200 employees
Open for applications
101-200 employees
Company mission
To open the Metaverse to the world, today.
Role
Who you are
- Minimum 1-2 years of relevant SEO/PPC experience
- Crypto / blockchain / FinTech industry knowledge and/or experience is essential
- Strong research and critical thinking skills
- Hands-on proven track record of running PPC campaigns
- Experience leveraging data and analytics to uncover insights and trends
- Solid technical aptitude
What the job involves
- MultiversX is seeking a full-time SEO/PPC specialist to join our growing marketing & communications team. The ideal candidate will be responsible for unifying all current content practices to drive search engine rank performance, traffic, engagement, and conversions, while also implementing PPC strategies and take ownership over executing, monitoring, improving, and reporting on all advertising campaigns
- Develop and implement specific tactics to drive organic search and page ranking
- Collaborate with the marketing and communications team to propose relevant topics, approaches and storylines for SEO content
- Conduct keyword research to optimize existing content and uncover new opportunities
- Develop and implement PPC campaigns across the leading ad platforms
- Optimize, analyze, and refine campaigns on an ongoing basis
- Collaborate with designers to ensure campaign messages align with branding
- Monitor competitive landscape and industry trends
- Carry out comprehensive keyword research and develop corresponding tactics
- Establish and enhance PPC initiatives
- Determine, track, and examine industry trends
- Construct a paid search strategy and assign KPIs
- Efficiently communicate across the company, both internally and with external partners and collaborators
- Perform regular experiments around keywords and audiences, ad designs, landing pages, and bidding tactics to align with campaign objectives
- Propose proactive measures to boost website speed and page ranking
- Relay results of performance and strategic suggestions
- Spot and exploit emerging opportunities for expansion
- Engage in innovative thinking to develop new tactics and strategies that drive results
- Stay updated on industry developments
- Contribute to projects, process changes, and roll-outs
Otta's take
Sam Franklin
CEO of Otta
Although most people are not engaging with the metaverse, large companies see it as the future. Enterprises such as Microsoft are bringing their apps and services to metaverse-enabled offices. MultiversX wants to bring more independent developers and users on board too, by providing a toolkit of products to allow people to join and build in the metaverse.
MultiversX isn't exactly starting from a clean slate: formerly known as Elrond, the company rebranded following the poor financial performance of its token in 2022. This pivot will allow MultiversX to retain its community and use its expertise in blockchain technologies to help develop infrastructure for the future of Web 3.0.
Since the rebrand, MultiversX has worked to become a key player in the onset of Web 3.0, for example through its xDay conferences dedicated to blockchain technology. With venture capital still pouring into metaverse projects, the company's pivot is so far looking to have been a wise one.
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$1.5m
SEED
Total funding: $1.5m
Company benefits
- Flexible working hours
- Start-up atmosphere where everybody is agile without being AGILE
- The opportunity to create something really meaningful that will be used by millions of people
- Fast, dynamic & unique working environment
Company HQ
Vaduz, Vaduz
Articles
Founders
Beniamin Mincu
(CEO)Former Co-Founder and CEO of Metachain Capital. Was also Business, Marketing and Community Lead for NEM.io Foundation.
Lucian Mincu
(CIO)Was Co-Founder of CTO of ICO Market Data and Metachain Capital.
Lucian Todea
(COO)Is a limited partner in Underline Ventures, 2048 Ventures and Catalyst Romania. Is also Founder and CEO of Soft32.
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