Senior SEO SMC Specialist, Snap
$114-171k
+ RSUs
4+ days a week in office
Social media & camera company
Job no longer available
Social media & camera company
1001+ employees
Job no longer available
$114-171k
+ RSUs
4+ days a week in office
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- The ideal candidate is a data-driven marketer with direct experience driving SEO strategy and tactical executions resulting in measurable impact
- Bachelor's degree or equivalent years of experience
- 5+ years of hands-on experience managing SEO strategies and execution, preferably at a tech company or digital agency
- Proven experience leading SEO, with a strong track record of successfully implementing SEO strategies and achieving measurable results
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
- Proficiency in SEO tools, such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms
- Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven recommendations
- Experience with website analysis, keyword research, and competitive analysis tools
- Ability to adapt to changing priorities and comfort with ambiguity
- Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns, projects, etc., simultaneously
- Effective communication and collaboration skills, with the ability to work cross-functionally
- Creative thinking and problem-solving abilities to drive continuous improvement and innovation in digital marketing strategies and tactics
- Familiarity with digital media landscape and digital ads platforms
- Strong analytical skills and comfort with Microsoft Excel, Google Sheets, Looker or similar applications
Desirable
- Experience in B2B marketing
- Experience executing global SEO strategy
- Passion for change, Snapchat, and creativity!
What the job involves
- We’re looking for a Senior Specialist, SEO to join Snap Inc.’s global Small and Medium Customers (SMC) organization
- This role will support the SMC Growth team focused on acquiring SMC advertisers on Snapchat, and driving revenue in priority SMC segments
- Define technical and content SEO strategies to drive organic growth and improve user experience on ForBusines.Snapchat.com and other related web properties
- Consistently analyze and monitor performance, identifying trends, and developing data-driven insights to guide decision-making and strategy adjustments
- Provide regular updates, reporting, and presentations with the broader team and serve as the resident expert in all things SEO
- Conduct in-depth keyword research, analysis, and selection to identify opportunities for content optimization and collaborate with SEM lead to target high-converting traffic from paid and organic search
- Perform competitive analysis to identify industry trends, monitor competitor strategies, and recommend actionable insights to maintain a competitive advantage
- Collaborate with cross-functional teams to develop & implement SEO framework to ensure consistency and understanding of SEO goals across web properties and geos
- Identify opportunities to tailor strategies to global markets, diving in to region-specific performance trends and nuances
- Partner with CRO, SEM, Digital Media, Content/Creative, and Data Science to ensure the alignment of digital marketing efforts with overall SMC marketing objectives
- Stay up-to-date on SEO trends, technical updates, and best practices to remain at the forefront of innovation
Our take
Snap is the social media giant that owns Snapchat, a social media mobile app released in 2011. Created to serve as a more emotive communication form than texting, the app has gained mass popularity, reaching upwards of 400 million daily users worldwide.
After rejecting a billion dollar acquisition from Meta (then Facebook) in 2013, Snap has found itself in competition with the social media giant, particularly with Instagram. Despite this, the company has marked a place for itself in the ever competitive social media space through developing features like a Discover tab, augmented reality lenses, in-app games, ads and monetisation options, as well as launching its paid service, Snapchat+.
Snap has so far not earned an annual profit since going public in 2017, but as Snapchat's user base has continually increased it has nearly closed the gap. Like other tech companies it suffered in late 2022 due to a surprise drop in advertising revenue, but has been rebuilding to its former trajectory since then. Given Snapchat's lasting popularity amongst young people, further success appears likely.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Paid maternity, paternity and family caregiver leave
- Adoption, surrogacy, infertility and fertility preservation benefits
- Backup child care coverage, caregiver assistance and digital maternity care support
- Short-term disability, long-term disability, life insurance and AD&D insurance
- Comprehensive medical coverage, including PPO, HSA and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including LASIK benefits
- Gym perks and discounts
- Team fitness classes, hikes and races
- Sports leagues
- Cooking and nutritional workshops
- Generous time off and leave programmes
- Meditation and yoga classes
- Emotional and mental health support programmes and apps
- Social gatherings, team outings and volunteering programmes
- Speaker series, classes and subscriptions to educational programmes
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth and after-tax basis for your retirement (yes, we even have the Mega Backdoor option!)
- Rocket Lawyer memberships
- Financial education programmes
- Compensation packages that let you share in Snap's long-term success!
- Have a teammate going through a tough time? Lend them a hand through our internal Snap-a-wish programme! We'll work hard to make sure they get the support they need.
Company values
- We Are Kind - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Smart - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Creative - We gracefully manage ambiguity, cultivate innovation and demonstrate an insatiable desire to learn
Company HQ
Sunset Park, Santa Monica, CA
Articles
Leadership
Evan Spiegel
(CEO)Graduated from Standford with a BS in Product Design.
Bobby Murphy
(CTO)Studied Mathematical and Computational Science at Stanford.
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