Digital Insight / CRO Analyst, Immediate Media Co
£42.5-50k
Special interest content and platform company
Job no longer available
Special interest content and platform company
501-1000 employees
Job no longer available
£42.5-50k
501-1000 employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- You have previous experience in analysing and optimizing web and app user journeys
- You are skilled in managing large datasets using SQL and Tableau, and you're knowledgeable about digital analytics tools like GA4 and Optimizely
- You possess a strong desire for knowledge and continuous personal development, aiming to influence strategic decisions directly through data insights
- At least 2 years’ experience in data analytics or a related role, preferably within media, e-commerce, or digital products
- Strong proficiency in SQL and experience with data visualisation tools such as Tableau
- Experience working with Google Analytics or similar web tracking tool
- Excellent analytical, problem-solving, and communication skills
- Experience with A/B testing frameworks and methodologies
- Ability to work effectively across multiple teams and stakeholders
- Experience with Martech solutions, GTM, Optimizely and Python / Predictive Analytics desirable not essential
What the job involves
- This is a new role and is part of our core Data & Analytics team, nested within the larger Product & Technology department
- You will work closely with Data Engineers, Analytics Engineers, and Data Analysts who provide comprehensive support across the company—from managing our data infrastructure to delivering actionable insights to key stakeholders
- As a Data Analyst, your focus will be to optimise crucial customer journeys across our web and app platforms
- This involves in-depth analysis, gaining insights, and understanding user behaviour across acquisition, commerce, registration, and subscription pathways
- Additionally, you will take ownership of identifying what drives engagement with our major product features, determine which journeys yield the most value, and decide on the necessary actions to improve user experiences and boost performance metrics
- Your primary stakeholders will include Director-level leaders across SEO, Commerce, and Product & UX departments
- This is a great opportunity to make an immediate contribution in a newly created area of responsibility
- Conduct comprehensive data analysis across various user journeys to identify opportunities and areas for improvement
- Analyse and segment different audience cohorts across various member states, including anonymous, known, and subscribed users, to understand their behaviours and likelihood of converting based on the Next-best-Action strategy
- Building data sets via stored procedures in SQL and models in DBT to feed downstream reporting, 3rd party tools such as our Customer Data Platform and personalisation services
- Develop and maintain Tableau reports and dashboards to track key customer performance metrics and insights
- Collaborate with departments such as Audience Development & SEO, Commerce, Product, and Brands to ensure data-driven decision-making
- Lead the analytical support for A/B testing initiatives provided by the UX and Insight teams, from conception through to execution
- Own the performance analysis of key product features, providing regular updates and strategic recommendations to senior management
- Query our Azure DWH to generate insights, guide business strategies, and support product development
- Recommend data-driven actions to enhance user engagement, drive commerce conversions, increase registrations, and boost subscription rates
- Push the business forward up the analytics maturity curve by innovating new ways to analyse, model and predict behaviour
- Drive the data literacy levels across the teams and stakeholders you interact with, being responsible for raising reporting and data tools usage within your area
Salary benchmarks
Otta's take
Sam Franklin
CEO of Otta
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Insights
Some candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company values
- Creativity
- Innovation
- Entrepreneurial spirit
Company HQ
West Kensington, London, UK
Articles
Founders
Sean Cornwell
(CEO of Platforms & Digital, not founder)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
Diversity & Inclusion at Immediate Media Co
- Improving Diversity & Inclusion in our company and content is a key priority for Immediate, we’re striving to create a more diverse and inclusive environment and to ensure our content is representative of all our audiences. To help achieve this, we have developed a strategy focused on four key strands: Empowering Network groups, Education and Training, Editorial and External, and Recruitment and Processes.
- To support our overall Diversity & Inclusion strategy and help drive change and hold us accountable to our objectives – in 2022 we will be launching our D&I panel, chaired by Jo Brandl, HR Director and Chris Kerwin, Group Managing Director, alongside other senior leaders within the company and representatives of Immediate D&I network groups. The panel will work to align the networks’ missions to business objectives, partner with the chairs to address issues that arise and help form a wider strategy to address the priorities of each network.
- We have established five internal D&I network groups to help our people feel supported, included, and provide an open environment for people to network, mentor and exchange ideas, solutions, and experiences. Have a look at the below video to find out more about our network groups.
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