Director of Product Marketing, Klaviyo
Segments
$212-318k
1+ day a week in office
Intelligent marketing automation powered by customer data
Be an early applicant
Intelligent marketing automation powered by customer data
1001+ employees
Be an early applicant
$212-318k
1+ day a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- The ideal candidate is passionate about understanding customers and their needs, and enjoys both the art and science of developing compelling storytelling and messaging
- You have extensive experience in B2B SaaS product marketing, as well as proven success enabling sales teams to communicate our unique value proposition
- If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire and coach our team of passionate product marketers to do the best work of their careers, this place is for you!
- 10+ years of product marketing experience, including experience marketing B2B SaaS products, with a passion for serving customers and creating clear messaging and product positioning
- Strong preference for experience with both sales-led and product-led buying motions
- 3+ years managing and coaching a team, with the proven ability to lead and develop the next generation of great product marketers
- Experience working closely with sales organizations, enabling the field with tailored materials and sales plays needed to drive pipeline and revenue
- Data-driven strategic thinker, who can build a plan while operating with urgency in a fast-paced environment
- Strong executive presence with excellent communication skills, who can communicate complex technical details to a non-technical audience
- Proven success influencing peers and leaders, across sales, marketing, product, and regional markets
- Team player, able to collaborate with technical, creative, and business experts at all levels of the organization (including across remote locations)
- Self-starter willing to work in ambiguity, who can shape and define a problem space, navigate competing priorities and multiple projects, while meeting deadlines
- Owner-operator mindset, with a deep sense of ownership of the business results, who actively looks for new ways to grow and improve
What the job involves
- We are looking for a strategic product marketing leader for Klaviyo’s SMB business
- This role will be responsible for driving business results across our markets, working closely with cross-functional GTM leadership and key product groups
- This is a high visibility, high impact position, driving Klaviyo’s core business
- This role requires a strong cross-functional collaborator, who will partner closely across sales, enablement, integrated marketing, creative, and product
- Build and lead a team of product marketers responsible for:
- Your ability to articulate and align customer and market insights with our company goals and product strategy is essential to Klaviyo’s success
- Differentiated Positioning & Messaging: Develop compelling messaging and positioning frameworks, tailored to the needs of our segments, that clearly differentiate Klaviyo from competitors
- Subject Matter Expertise: Be an expert on the segment for the Klaviyo organization, including:
- Building a deep understanding of the customer’s needs and pain points, key personas, and the makeup of the buying committee
- Tracking market and competitive trends
- Defining our ideal customer profile and developing TAM/SAM
- GTM Strategy: translate positioning and messaging frameworks into thoughtful go-to-market plans, including:
- Identifying key growth levers needed to meet targets
- Defining prioritized target audiences and value propositions
- Developing sales plays and cross-channel marketing programs, in partnership with sales and marketing leadership
- Sales Enablement: Equip our enablement and sales teams with the resources needed to effectively sell, and drive adoption across the field — including sales collateral, customer stories, discovery questions and objection handling
- Drive the Business: Partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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