Demand Generation Marketing Manager, Everlaw
$115-150k
+ Equity program
More information about location
3+ days a week in office (Oakland, CA)
Unified platform for e-discovery and litigation
Open for applications
Unified platform for e-discovery and litigation
201-500 employees
Open for applications
$115-150k
+ Equity program
More information about location
3+ days a week in office (Oakland, CA)
201-500 employees
Company mission
To promote justice by illuminating truth.
Role
Who you are
- You have a passion for marketing. You know that great B2B marketing is a combination of art and science, and you love both of them. You crave launching new campaigns, trying new channels, and learning from everything you do
- You use data to reflect on past performance and inform your next move. You are organized and methodical about designing experiments, optimizing conversion rates, and testing hypotheses
- You have a history of high performance in marketing with at least 3 years of successful marketing experience driving success via multiple channels; you have at least 1 year of experience in event and email marketing
- You are a detail-oriented project manager. You have a passion for creating processes to manage effective integrated marketing campaigns
- You understand the importance of sales/marketing alignment and have proven experience engaging sales stakeholders to build successful campaigns
- You value learning and you are always seeking ways to develop your craft. You are reflective about your strengths and growth areas and seek out ways to become a better marketer and contributor
- You have a can-do attitude. You enjoy a fast-growing, dynamic environment, with great flexibility and autonomy
- You are authorized to work in the United States. Please note that currently, Everlaw is not sponsoring employment visas
- Everlaw requires all of its employees to be fully vaccinated for COVID-19, unless a medical or religious exemption applies; If you are hired, we will require you to prove that you have received the COVID-19 vaccine, unless you have received a medical or religious exemption
What the job involves
- Everlaw is looking for an experienced Demand Generation Marketing Manager to join our Marketing department in hip, sunny downtown Oakland
- You’ll work as a member of our demand generation team as we expand our paid and organic programs to support our Sales team’s huge appetite for opportunities
- Reporting to our Senior Manager, Demand Generation, you’ll drive the execution of new business acquisition tactics and channels (including search, social, webinars, events and email) as we experiment with what works best, and you’ll dive deep into our data to help craft insights on how to make both small (and big!) improvements in what we do
- You’ll also use your process-driven mindset to implement and measure demand generation programs to drive customer acquisition
- Along the way, you’ll partner with your marketing teammates to foster a culture of innovation and analytics across the customer journey
- Our goal in marketing is to bring Everlaw’s mission — to promote justice by illuminating truth — to life through our brand
- Marketing is a high-impact function at Everlaw that helps generate buzz, develops customer insights, attracts new customers, and enriches existing customers' experiences
- We work closely with our sales, product, and customer success teams to deliver compelling and creative marketing initiatives that resonate deeply with audiences
- We want you to feel like part of the team early on! Our onboarding process will integrate you into the company with informative sessions on our product, policies, processes, and team structure and goals
- We’re excited for you to learn, grow, and contribute right away! We trust that you’ll bring experience and knowledge that will uplift and uplevel the team, but we don’t expect you to know everything on Day 1
- Get to know your team. Spend meaningful time getting to know your marketing teammates and our partners on the sales team
- Execute our multi-channel marketing campaigns for your segment. Support our segment specific efforts to engage with customers and prospects wherever they are in their buying journey, and guide them through the entire sales funnel
- Bring empathy for our customers. Gain a deeper understanding of Everlaw’s software and customers through training, and experience, and data, to better understand their needs and challenges. Then use this knowledge to engage more effectively with future customers
- Foster Cross-Functional Relationships. Work with multiple stakeholders to ensure everyone is aligned with their weekly/monthly/quarterly deliverables
- Build our pipeline. You’ll help deliver a robust sales pipeline through organic and paid marketing tactics to fuel our rapid growth
- Optimize our campaign flows. Develop an overall framework for how we execute and drive ROI from our events and email campaigns, using automation tools (i.e. Hubspot, Salesforce, Monday.com) where possible
- Make data driven decisions. You will use data to drive all key decisions. You will partner with our marketing analytics team to create dashboards, generate reporting, and develop insights that will inform our strategy
Our take
Everlaw builds technology to help corporations, law firms and government entities solve the toughest problems in the legal industry. The company's platform includes features to help speed up legal work, freeing up time to be spent on more value-add activities. Everlaw’s clients include 8 of the top 10 class action firms in the US and is used by state attorneys general in every state in the US.
The legaltech space is growing fast. It's a big industry where a lot of money is spent, but it has been largely untouched by technology until recently, leaving a big opportunity. The company expanded to Australia and New Zealand following a partnership with Australian e-discovery provider Adio.
Everlaw has also been testing ChatGPT since it launched as it has accelerated development and integration of of generative AI. The company is also pursuing growth for its Everlaw for Good Program, seen at the 2024 Equal Justice Conference in Detroit, appointing its first program director, enhancing its generative AI offerings, and increasing investment to dismantle barriers to justice for low-income Americans and marginalised communities in need of legal representation.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
45% female employees
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$202m
SERIES D
Mar 2020
$62m
SERIES C
Total funding: $298.6m
Company benefits
- Mind & Body - Everlaw cares about the whole person, and that is underscored by our health care plan. Everlaw offers employees and their dependents private health insurance which covers 100% of employee health insurance premiums and 60% of dependent premiums.
- Investing in Your Future - Everlaw believes in building for the long-term – for both our product and our employees. Everlaw enrolls employees in a pension fund upon hire where employees contribute 4% of their salary with a company match of 4%. An additional 1% comes from the UK government in the form of tax relief.
- Family Bonding - Everlaw supports growing families by ensuring employees receive 100% of their salary for up to 10 weeks for family-bonding leave, in addition to 8 weeks of fully paid leave for birthing parents.
- Everlawlidays and More - When you have a group of highly skilled, highly driven truth-finders, it’s important to build in breaks for recharging. Everlaw offers employees 20 days of paid holiday per calendar year in addition to the eight public holidays in England and Wales. Everlaw also recognises four ‘Everlawlidays’ that are designated days off for the whole company. Upon their fourth work anniversary, employees are upgraded to 23 days of holiday and to 27 days on their seventh work anniversary.
- On-Site Lunches and Snacks - Enjoy delicious daily catered lunches and sample the rotating snack and beverage selections in our London office.
- Never Stop Learning - We are committed to Everlawyers’ professional growth and encourage employees to pursue the right learning and development opportunities for wherever they are in their journey. With an annual Learning & Development stipend of £1,600, Everlawyers can attend conferences, obtain certifications, join classes and meet with career coaches.
- Giving Back - We are committed to supporting our local communities so we build in time for you to give back. In addition to time off for company-sponsored volunteer events, employees get four paid hours per quarter to volunteer at any charity recognised by the HMRC.
- Creating Community - Everlaw is filled with empowered, passionate problem solvers who like to have fun. From team dinners to holiday parties, Everlaw hosts optional company-wide bonding events regularly. Additionally, each department is given a monthly budget for activities and events planned by you and your colleagues. Events have included go-karting, escape rooms, trapeze classes and intramural sports.
Company values
- Set our own bar
- Egoless communication and mutual respect
- Respect for users
- Process-driven growth
- Attention to detail
Company HQ
Downtown, Oakland, CA
Articles
Leadership
AJ Shankar
(CEO)Previously a Senior Software Engineer at TheFind (acquired by Facebook).
Salary benchmarks
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