Healthcare Content Marketing Manager, Formlabs
3-5 days a week in office (Somerville, MA)
High performance 3D Printers
Job no longer available
High performance 3D Printers
501-1000 employees
Job no longer available
3-5 days a week in office (Somerville, MA)
501-1000 employees
Company mission
To bring powerful and accessible fabrication tools into the creative hands of professionals around the world.
Role
Who you are
- 2+ years of writing and editing experience, preferably for web or other digital media
- 2+ years experience in online content or communications strategy, both planning and execution
- University/college education in marketing, business, engineering, journalism, communications, education, linguistics, public relations, or similar
- B2B marketing experience
- Prolific writing skills and attention to detail
- Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
- Proven ability to work independently and cross-functionally
- Analytical, proactive, and goal-driven mindset
- Structured and strong project management skills
Desirable
- Technical background, “engineer turned marketer” or experience with any of the industries we work with in 3D printing
- Experience with a modern online marketing tech stack like Google Analytics, Salesforce, SEO tools (Ahrefs), email tools, spreadsheets, CMS editing
- Experience with photo and video production
- Experience working in a highly regulated or healthcare environment
- Working knowledge of SEO tactics
- Familiarity with 3D printing and the 3D printing industry
What the job involves
- Collaborate with internal and external stakeholders to develop written communications and creative media (case studies, blog posts, SEO content, videos, guides, white papers, webinars, sales collateral, etc.) that grow brand awareness, increase traffic to our website, and drive lead generation and sales
- Define and execute content marketing campaigns and strategies for anything medical or dental related
- Deeply understand our healthcare buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels
- Manage content creation and distribution across our digital channels (web, social, email, etc.)
- Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best
Otta's take
Sam Franklin
CEO of Otta
Formlabs' founders met at MIT in 2011, and set about creating a company that would disrupt the 3D printing market. While the majority of the industry was experiencing a crash, Formlabs managed to buck the trend by implementing additive manufacturing (stereolithography) to a desktop form factor.
While many 3D printing manufacturers have tried in vain to market their hardware to home users, Formlabs has maintained a laser-sharp focus on serving the needs of professionals and large-scale companies such as Coke and Sony. Striving to keep costs low while maintaining an optimal user experience, the company has sold well over 100,000 printers.
With considerable funding at its back, Formlabs has continued to develop new solutions such as a series of mass manufacturing solutions that enable its customers to dramatically increase their 3D printing output. As the largest supplier of professional SLA and SLS 3D printers in the world, the company is well set to further its position and achieve further global growth.
Insights
Company
Funding (last 2 of 6 rounds)
May 2021
$150m
SERIES E
Aug 2018
$15m
SERIES D
Total funding: $250.8m
Company benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
Company values
- Autonomy - We leave space for people to do their best, and take initiative to chart their own career course
- Cutting Edge - We’re building things that haven’t been built before, so we can push the edge of what’s possible
- Results - We dream big, but our focus on getting things done is what drives us forward
- Curiosity - We are always asking why to push ideas and actions beyond the status quo
Company HQ
Ward Two, Somerville, MA
Founders
Maxim Lobovsky
(CEO)Interned at NASA Robotics Academy, and was a Research Assistant at MIT before co-founding Formlabs.
Natan Linder
(Chairman)Co-founder and CEO at Tulip, and Member of the Board Of Directors at Volta Labs. Also an Advisory Board Member at RightHand Robotics. Previously a Research Assistant MIT Media Lab.
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