Content Marketing Specialist, Rootly
Incident management platform
Open for applications
Incident management platform
21-100 employees
Open for applications
21-100 employees
Company mission
To be the go-to way companies respond when things go wrong, helping every organization to be more reliable.
Role
Who you are
- Proven expertise in content marketing with a focus on B2B SaaS
- Extensive proficiency in SEO strategies
- Track record of developing and implementing content strategies for technical products, with a background in Devops/SRE being highly advantageous
- Startup experience highly preferred
- Advanced skills in social media management
- Highly adept writer/editor, knowledge of Chicago Manual of Style would be an asset
- Prior events experience is a bonus though not a mandatory requirement
- Some light design experiece or abilities (simple Canva graphics etc) would be an asset but not required
What the job involves
- As a Content Marketing Manager, you will be a key player in shaping the narrative around our products and driving engagement with our target audience
- We are seeking a highly skilled and motivated individual who will have the opportunity to lead our content strategy, creating content that educates and excites our audience of Site Reliability Engineers, Engineering Leaders, and other practitioners in the reliability and incident response space
- Develop and execute a comprehensive content strategy that aligns with our overall marketing and business objectives
- Create a high volume of compelling, high-quality content, including blog posts, whitepapers, case studies, and more, to establish thought leadership in the industry
- Utilize your deep knowledge of SEO best practices to optimize content for search engines and drive organic traffic
- Stay informed about SEO trends, algorithm updates, and industry changes to continuously enhance our content strategy
- Collaborate closely with the product and development teams to understand the technical aspects of our products and effectively communicate them to our audience
- Tailor content to resonate with technical audiences, particularly in the Devops/SRE space
- Leverage social media channels to amplify our content, engage with our audience, and build a strong online community
- Develop and implement social media campaigns that align with our brand and marketing goals
- Contribute to the planning and execution of events to enhance our brand presence and connect with our target audience
- Collaborate with cross-functional teams to ensure successful event participation
Our take
Responding to incidents is a vital function in any business, with the way teams handle issues massively affecting how the company looks to users and stakeholders. With this in mind, Rootly supplies an incident management platform for users to automate tedious parts of their incident response workflows, and ultimately react quicker to problems.
Rootly's automation can be applied to much of the incident response process; such as paging responders, creating incident reports, tracking progress and reporting to stakeholders. Importantly, it can be employed directly from Slack, meaning users can enact responses without switching between platforms.
Rootly is used by a vast range of companies, from startups to members of the Fortune 100, and its clientele includes the likes of Cisco, Shell, Nvidia and Grammarly. Its winning of the 2023 CyberSecurity Breakthrough Award is another stamp of approval for the company. With strong funding secured from Silicon Valley Bank (days before the latter's collapse), Rootly plans to expand product development and invest in sales and marketing to grow its global presence.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Aug 2023
$12m
SERIES A
Jul 2021
$3.2m
SEED
Total funding: $15.2m
Company benefits
- Comprehensive medical, dental, and vision
- 3 weeks vacation + unlimited sick/mental health days + company-wide shutdown EOY
- M2 MacBook Pro of choice
- $1,000 for health and wellness
- $1,000 for home office
- $1,000 for visiting a teammate located in a different geography
- WeWork membership
- Weekly happy hour on Friday
- Learning and advancement budget at your discretion
- Annual retreat - at least once a year we gather together in person 🏝️
- Ground floor opportunity to be an early member of a fast growing venture-backed startup
Company values
- We relentlessly put transparency first
Company HQ
Civic Center, San Francisco, CA
Articles
Leadership
JJ Tang
(CEO)Former Senior Product Manager at Instacart. Worked at IBM for 3 years, ultimately as Senior Product Manager for IBM Cloud.
Quentin Rousseau
(CTO & CISO)Former Lead Engineer at Mylk Guys. Co-founded PopSQL, and was Senior Reliability Engineer at Instacart.
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