Director of Demand Generation, Webflow
$157-251.5k
Salary applicable to US. For Canada Salary: $157,000 - $251,500. Salary varies depending on geographical location. + Equity
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$157-251.5k
Salary applicable to US. For Canada Salary: $157,000 - $251,500. Salary varies depending on geographical location. + Equity
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- 8+ years of B2B demand generation experience, with a strong focus on mid-market and enterprise segments
- Proven success in building and executing sales-aligned demand gen strategies that deliver revenue growth
- Experience with ABM, multi-channel campaigns, and marketing to sales collaboration
- Expertise in marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce preferred)
- Strong understanding of data-driven marketing, funnel metrics, and ROI analysis
- Experience leading teams, with a track record of scaling demand generation functions in fast-growing environments
- Excellent communication skills with the ability to influence cross-functional teams and present results to senior executives
What the job involves
- We are seeking a Director of Demand Generation to lead and scale our sales-led B2B growth initiatives
- You will be responsible for driving new pipeline growth by developing and executing demand generation strategies that align with our go-to-market strategy
- This includes ownership of marketing programs that engage and convert mid-market to enterprise prospects through highly targeted, multi-channel campaigns
- Reporting to the VP of Growth
- As a Director of Demand Generation, you’ll work closely with the sales, product marketing, and growth teams to build and execute integrated campaigns that accelerate revenue growth
- Success in this role will be measured by the generation of qualified leads, the efficiency of lead nurturing programs, and the ability to optimize the marketing funnel to drive conversions
- Lead Generation Strategy: Develop and execute demand generation strategies to create consistent, high-quality pipeline growth for the sales team targeting mid-market and enterprise customers
- Develop and Execute Multi-Channel Campaigns: Design and implement integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO
- Optimize Channel Performance: Continuously analyze and refine channel strategies, leveraging data to enhance performance and maximize ROI across all digital touchpoints
- Campaign Ownership: Oversee and implement multi-channel campaigns across digital, email, webinars, events, content syndication, and ABM to drive engagement and sales-qualified leads
- Innovate with Emerging Channels: Stay current on digital marketing trends and identify opportunities to integrate new platforms or technologies into the overall strategy
- Sales Collaboration: Partner with sales leadership to ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates
- Analytics & Reporting: Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present insights and actionable recommendations to senior leadership
- Funnel Optimization: Continuously optimize the demand generation funnel by testing new channels, refining messaging, and adjusting targeting to improve performance at every stage of the buyer journey
- Marketing Technology: Leverage marketing automation tools (e.g., HubSpot, Marketo, Salesforce) to track, measure, and report on the effectiveness of demand generation campaigns
- ABM Initiatives: Build out and scale Account-Based Marketing (ABM) strategies, working closely with sales to personalize outreach and engagement for high-value target accounts
- Team Leadership: Build, lead, and mentor a high-performing demand generation team, ensuring alignment with cross-functional teams such as Sales, Customer Success, & Marketing
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company values
- Obsess over customer experience
- Move with heartfel urgency
- Say the hard thing with care
- Make your mark
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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