Digital Marketing Executive, RedCloud Technology
Stock / Equity available
AI-powered open commerce platform
Open for applications
AI-powered open commerce platform
201-500 employees
Open for applications
Stock / Equity available
201-500 employees
Company mission
To address the significant technological challenges in creating digital marketplaces where banks, businesses, governments, retailers, insurers, and any service provider, can offer services digitally.
Role
Who you are
- We are seeking an enthusiastic and experienced Digital Marketing Executive with a specialisation in lead generation and PPC advertising
- The ideal candidate will have a comprehensive understanding of digital marketing strategies and possess the creativity and strategic mindset to develop and implement effective campaigns that align with our business objectives
- Proven experience in managing lead generation campaigns and PPC advertising across various digital channels
- Skilled in CMS specifically WordPress
- Proficiency in digital marketing platforms such as Google Ads, Meta Ads, social media advertising platforms, etc
- Strong analytical skills with the ability to interpret data, generate insights and make data-driven decisions
- Experience in campaign management across alternative channels such as WhatsApp or SMS
- Excellent communication skills with the ability to collaborate effectively across teams
- Creative problem-solving abilities with a proactive approach to addressing challenges
- Detail-oriented with the ability to manage multiple tasks simultaneously in a fast-paced environment
- Experience in e-commerce or marketplace business models is a plus
- Previous experience working in a high-growth startup environment is desirable
What the job involves
- This role is instrumental in driving growth and engagement across various digital platforms, including but not limited to search engines, social media and alternative channels like WhatsApp, SMS and push notifications
- Develop and execute lead generation campaigns across multiple digital channels, including search engines, social media, email and alternative channels like WhatsApp, SMS, and push notifications
- Manage PPC campaigns across platforms such as Google Ads Meta Ads, social media advertising platforms, etc., to drive traffic, leads and conversions
- Conduct thorough keyword research, ad targeting, and audience segmentation to optimise campaign performance and maximize ROI
- Monitor campaign performance, analyse data and implement optimisations to improve campaign effectiveness and achieve KPIs
- Ownership for updates of company website and building of landing pages for campaign activities
- Collaborate with cross-functional teams including product, data science and analytics to align marketing efforts with overall business goals
- Implement marketing campaigns on alternative channels including WhatsApp, SMS and push notifications to diversify outreach and engagement
- Analyse campaign performance on alternative channels and iterate strategies for continuous improvement
- Develop creative assets and ad copy that resonate with target audiences and drive engagement and conversions
- Generate reports and insights to communicate campaign performance and recommendations to stakeholders
- Stay abreast of emerging technologies and tools in digital marketing to enhance campaign efficiency and effectiveness
Salary benchmarks
Otta's take
Theo Margolius
COO of Otta
Companies like Shopify have been big contenders in the eCommerce sector for a long while now, but with increasing usage and demand comes increase in user fees and advertisements. RedCloud Technologies have been around since 2012 providing a platform for entrepreneurs to trade without the worry of commission charges and high transaction fees.
The company stresses its desire for its platform to be digitally friendly and easy to use. Merchants can offer digital services through any connected device, selling electronic top-ups from brands such as AT&T and Unefon. On top of the easy automation, RedCloud Technologies also offers financial service support to its merchants, pioneering open banking marketplaces.
The company has a well-established client base, including companies like Guinness, and continues to expand into different countries, opening itself up to busy entrepreneur and trader markets. The company has opened offices in London, Paris, Cambridge, Casablanca, and Buenos Aires as it has grown its team. RedCloud Technologies seem set to continue its aggressive growth plans like its payment option expansion collaboration with Paystack, and it's exciting to see how the company will continue to face up to competitors.
Insights
Company
Company benefits
- 25 Days Annual leave, increasing to 26 days after 12 months in the business
- Life Insurance
- Health Care Cash Plan
- Private Healthcare
- Stock Options
Company values
- Impactful Innovation
- Dynamic Agility
- Value Every Voice
- Global Compass, Local Solutions
- Empowering Humility
Company HQ
City of London, London, UK
Articles
Founders
Justin Floyd
(CEO)Sits on the Board for Forbes Technology Council. Serial Entrepreneur Co-founded CMR Surgical and CCL Group PLC among others.
Soumaya Hamzaoui
(COO)Previously a Senior Project Manager for Altran and Orange.
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