Director of Commercial Product, Warner Bros Discovery
Entertainment company
Open for applications
Entertainment company
1001+ employees
Open for applications
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- Ability to project manage large cross-territory projects from inception to delivery
- Experience of using Business Intelligence platforms to create success metrics (Looker, Domo, Google Big Query, etc)
- SQL skills, with HTML and Javascript knowledge
- Social media trading and product knowledge
- Market knowledge of advertiser related digital product and solutions
- Familiarity with tracking projects in workflow tools such as Monday.com, Clarizen, etc
- A good knowledge of technical aspects of digital environments including Connected TV and app
What the job involves
- The Director of Commercial Product will be responsible for representing all innovation and ensuring the entire CNN International Commercial and WBD digital product suite is represented internally and externally, through a single go to market lens
- You will ensure we are excelling against the market in all digital Owned and Operated products, and to ensure continued success of sales efforts and yield
- Creation of a roadmap and product strategy to meet the latest market trading needs
- Gathering sales needs based on successful and non-successful pitches, and market and competitor analysis, to ensure a competitive advantage
- Continuous documentation of central CNN And WBD roadmaps to ensure international adoption and alignment
- Being the central point of product contact for Operations and creative teams innovation
- Tracking of product success to ensure learnings can be fed into a product lifecycle
- Commercialisation of a product end-to-end, including speccing of goals and KPI’s of the product
- Owning all GTM product activity and product launch with internal sales teams, and external partners
- Co-ordinate with commercial / revenue management teams on GTM pricing strategy and related internal costs
- Create the go to market sales narrative, packaging and sales materials alongside commercial and product partners
- With the broader digital department, help develop an operational workflow for all digital ad sales products
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist
Insights
Company
Company values
- Act as One Team: Trust each other, succeed together, and growth together
- Create What's Next: Be curious, innovate, and focus on the future
- Empower Storytelling: Put creators, consumers and partners at the center, and share extraordinary stories
- Champion Inclusion: Empower others, have courage, and pursue equity
- Dream It & Own It: Advocate the mission, ove with speed, and drive results
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
Share this job
View 13 more jobs at Warner Bros Discovery