• 5+ years of experience in B2B software marketing, preferably in customer marketing, field marketing, or demand generation
• 2+ years of experience with ABM (both strategy and execution) or highly targeted marketing campaigns for high-value accounts or verticals
• Strong project and program management skills with the ability to drive both planning and execution
• Experience with digital marketing, including paid media and paid social programs
• Strong interpersonal skills and experience working directly with sales teams and customers
• Experience with Salesforce CRM and Pardot (or comparable marketing automation platform)
• Highly motivated, passionate, organized, and accountable
• Exemplary verbal and written communication skills
• Ability to prioritize activities effectively under aggressive timelines, while ensuring a high level of accuracy and attention to detail
• Strong team player who is also able to operate independently
• Bachelor's degree required

Desirable

• Work with sales and strategy leadership to identify top target accounts and objectives that drive growth and enable customer success
• Develop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, strategy, and cross-functional marketing teams
• Identify, manage, and develop customer advocacy campaigns with enterprise and emerging companies across that enable Veeva marketing to lead with customer success and value
• Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns
• Track program results, measure success and report metrics to stakeholders across the business
• Define and implement repeatable processes to expand the ABM program across all strategic accounts globally
• Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy