Staff Technical GTM Manager, Docker
Enterprise Content
$148-185k
+ Equity
React
CSS
HTML
JavaScript
Senior and Expert level
Remote in US
More information about location
App development platform
Job no longer available
App development platform
501-1000 employees
B2BInternal toolsSaaSDevOpsCloud Computing
Job no longer available
$148-185k
+ Equity
React
CSS
HTML
JavaScript
Senior and Expert level
Remote in US
More information about location
501-1000 employees
B2BInternal toolsSaaSDevOpsCloud Computing
Company mission
To increase the time developers spend on innovation, and decrease the time they spend on everything else.
Role
Who you are
- A successful person in this role is passionate about technology, has been a developer or worked with a developer audience, and understands the software development lifecycle in the era of high-scale cloud-native applications
- Experience: At least 8 years in roles combining strategic work (such as consulting or in a start-up environment), with a strong preference for experience in product marketing within the technology or software industry
- Project Management: Proven skills in managing complex content projects from conception to execution, demonstrating the ability to drive projects with autonomy and precision
- Communication and Collaboration: Exceptional, proactive communication and interpersonal skills, with the capability to engage effectively with cross-functional teams and manage relationships with external vendors
- AI Integration in Strategy & Content Creation: Comfortably integrate AI tools into the content creation process
- Take full ownership of content built before and after AI use, tailoring stories to align with Docker’s messaging and ensuring the highest quality and relevance for target audiences
- Technical Skills: Capacity to maintain a broad knowledge of Docker’s product features
- Data and Analysis: Adept at utilizing data analytics tools to measure content effectiveness and drive decisions across teams
- Has built data-based feedback loops between marketing teams to provision content updates and narrative direction based on asset performance in the market
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field
What the job involves
- Docker is seeking a Staff Technical GTM Manager (Enterprise Content) to lead the creation of compelling bottom-of-funnel content, including assets like eBooks, webinars, white papers, and product explainer videos, to effectively engage our enterprise buyer audience segments
- In this role, you will excel at identifying technical questions that our B2B decision-makers are seeking answers to and finding the right partners within or externally to Docker to work with to create content that meets these needs
- You will help author the outlines for this content, work with technical partners to elevate the details for our audience and ensure a path for content to drive revenue
- You will be responsible for ensuring that the content you develop showcases Docker’s product capabilities and roadmap as trustworthy, educational, and credible assets for sales and growth campaigns
- Your role will be pivotal in advancing our GTM strategies, scaling our enterprise customer offerings, and aligning content strategies with Docker’s growth objectives
- This position reports to the Director of GTM Content Strategy within Docker’s product marketing organization
- Content Development and Strategy:
- Spearhead the creation of premium bottom-of-funnel content such as industry reports, solutions briefs, white papers, and more, for placement in our growth marketing & sales campaigns
- Translate technical product features into use-case based narratives to capture the attention of technical decision-makers assessing the business value of Docker's products and solutions
- Content Integration and Optimization:
- Ensure that the content is well-integrated across sales and growth campaigns, contributing to Docker’s enterprise-focused messaging strategy
- Continuously refine content based on performance data to enhance engagement and conversions
- Capable of developing content to meet the needs of buyers in specific industries and verticals
- Cross-Functional Collaboration:
- Work closely with Docker’s product line PMMs, growth marketing team, sales leaders, and sellers to deliver pipeline and revenue
- Coordinate with senior management to ensure alignment on content strategy with Docker’s growth objectives and market positioning
- Buyer Events & Activations:
- Program buyer-targeted events with compelling storytelling, engaging programming, and effective calls-to-action
- Design event messaging to influence sales pipeline, showcasing Docker's value proposition and fostering strong connections with enterprise buyers
- Project Management:
- Lead and manage end-to-end workflows for content targeted at buyers, including seamless collaboration with both internal teams and external vendors
- Develop comprehensive project plans, maintain timelines, and facilitate stakeholder meetings to ensure effective communication and alignment
- What to expect in the first 30 days:
- Onboarding and Integration: Familiarize yourself with Docker’s product offerings, key stakeholders, and existing content strategies
- Engage in onboarding sessions to understand the company culture and the specifics of your role
- Initial Content Assessment: Review current bottom-of-funnel content, including eBooks, webinars, white papers, and product explainer videos
- Identify strengths and areas for improvement to align with enterprise buyer needs
- Building Relationships: Establish connections with key cross-functional teams, including product line PMMs, growth marketing team, sales leaders, and external vendors
- Begin collaborating on initial content projects
- What to expect in the first 90 days:
- Strategic Content Development: Start spearheading the creation of premium content such as industry reports, solution briefs, and white papers
- Translate technical product features into compelling use-case narratives to capture the attention of technical decision-makers
- Event Programming and Activation: Program and execute buyer-targeted events with engaging storytelling and effective calls-to-action
- Design event messaging to influence the sales pipeline and showcase Docker's value proposition
- Performance Analysis and Optimization: Implement data analytics tools to measure content effectiveness
- Use performance data to refine content strategies and enhance engagement and conversions across sales and growth campaigns
- What to expect in the first year:
- Scaling Content Strategies: Develop and implement a comprehensive content strategy that scales Docker’s enterprise customer offerings
- Ensure alignment with Docker’s growth objectives and market positioning
- Cross-Functional Leadership: Lead and manage end-to-end workflows for buyer-targeted content, ensuring seamless collaboration across internal teams and external partners
- Facilitate stakeholder meetings to maintain alignment and effective communication
- Library of Use Cases: Build and maintain a robust library of use cases and premium buyer-targeted content, such as guides for enterprise technical leaders and industry reports
- Tailor content to influence Docker’s buyer segments and fill gaps in value-based enterprise messaging across sales and partner channels
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the recent past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which is cited to fund hiring new talent, ramping up its business, and continuing to develop and refine its product. It's also embarked on a series of acquisitions to
Steph
Company Specialist
Insights
Top investors
Company
Funding (last 2 of 10 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $497.9m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- “Whaleness” Days — At least 1 company wide day off per month
- Employer Paid Holidays
- Generous Maternity and Parental Leave
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
- Virtual Coffee with Co-Workers
Company values
- Humility - We give credit rather than seeking it. We’re always open to feedback and correction. We don’t assign blame when something goes wrong, but learn from it together
- Developer Obsession - We understand developers, we put developers’ priorities first, and we never get in their way. We succeed by making developers happy and productive
- Open Collaboration - We’re very open internally about what’s going on, good and bad. Almost all documents and conversations are visible to everyone. Transparency is key. We help each other’s teams and departments, rather than building our own empires
- Bias for Considered Action - We don’t do things carelessly or without thinking, but we want to move fast, and we encourage our employees to act proactively and autonomously. We prefer to take action sooner, and iterate or correct as necessary. Experiments are good
Company HQ
China Basin, San Francisco, CA
Articles
Founders
Scott Johnston
(CEO, not founder)Has been COO and CPO with Docker prior to CEO role. Before that was VP, Marketing & Product at Puppet and a Venture Partner at Alloy Ventures.
Diversity & Inclusion at Docker
- Docker embraces diversity and we’re wholeheartedly committed to being proactive in promoting diversity across our organization. We’re dedicated to establishing an organization that reflects the fundamental respect for different ways of working and living, and we assure every Docker employee the opportunity to reach his or her full potential.
- Current Employee Groups (with more to come!): Women ERG, Mental Health ERG, DEI Council
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