Brand & Strategic Marketing Lead, Arbor Education
£60-65k
+ Bonus
More information about location
Office located in Bunhill Row, London
We helps schools transform the way they work using data
Open for applications
We helps schools transform the way they work using data
101-200 employees
Open for applications
£60-65k
+ Bonus
More information about location
Office located in Bunhill Row, London
101-200 employees
Company mission
Arbor's mission to transform the way schools work for the better, and it starts by giving everyone the right tools and technology for the job.
Role
Who you are
- We’re looking for an experienced brand marketer passionate about driving social impact, and keen to work in a high-achieving, supportive team
- Experience in B2B brand marketing or product marketing
- Expert storyteller - you’re a natural at crafting compelling messaging and making copy shine
- Strong commercial instinct - understands the interplay of brand and demand generation
- Considerable years experience as a line manager - you love coaching and developing people
- You thrive at the intersection of creating strategy and process, and helping cross-functional teams to execute
- A passion and aptitude for data analysis, advocating for customers and critical thinking
- Strong aesthetic skills, with a keen eye for maximising the impact of collateral to build brand equity
- Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways
- A bias for action where no task is too big or too small
What the job involves
- We’re looking for a Brand and Strategic Marketing Lead to join our team and help us make sure every school and multi-academy trust is excited about Arbor, and wants to use our products to run their organisation
- This is a new role in our team which will combine leading on brand and content strategy across the Arbor Suite with crafting and delivering our national demand generation campaigns
- Own end-to-end national, “broadcast style” campaigns to schools, trusts and LAs to drive demand for Arbor and its family of products
- Craft and deliver on a brand marketing programme annually - defining brand activations to raise awareness, drive leads, and build equity with our target audiences
- Build authority for Arbor and its brands in key thought leadership topics across content of all kinds
- Partner with SLT at Arbor and The Key Group to evolve our brands and positioning for new markets and investors
- Manage strategic comms and relationships e.g. PR, working with AWS and Google
- Manage our Brand and Content Marketing Manager, ensuring they are equipped to meet pipeline goals and to develop in their career
Application process
- Intro call: We’ll invite you to a 30 minute call with Ben, our Talent Acquisition Lead, to learn more about the role, ask questions, and tell us about you
- First Stage Interview: If we think you’re a good fit for the role, we’ll invite you to a technical, skills based interview with Harriet, our CMO. The interview will involve a writing task and a series of questions to help us understand your marketing experience and skill set. It should last 90 minutes, and will give you an opportunity to meet with other people in the Marketing Team too
- Second Stage Interview: Finally, we’ll invite you to a Values based interview with Harriet, and another member of the Marketing SLT. We’ll ask you to complete a task at home ahead of time, then ask you to present it in this session. We’ll also ask you questions based on our company values. This final interview lasts 60 minutes, and there will be plenty of time for you to ask questions throughout the process
Salary benchmarks
Our take
Arbor helps schools transform the way they work, saving teachers time and improving student outcomes.
The mess and stress of data and admin is a major source of unhappiness in our schools. 60% of a teacher's time is spent on admin-related work, 53% agree that it contributes to stress and it's only getting worse every year. Arbor is tackling this by building hassle-free school technology. The company has two products, a Management Information System to automate school workflows, saving teachers time, and benchmarking analytics to identify areas of concern and reduce time to intervention.
With a team of diverse and experienced individuals, including former teachers and education specialists, the company stands poised to enact meaningful change within the sector, Its mission is clear: to assist schools in prioritising what matters most - enhancing the well-being of teachers and fostering positive student outcomes worldwide.
Steph
Company Specialist
Insights
Many candidates hear
back within 2 weeks
46% female employees
34% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2020
$4m
EARLY VC
Dec 2018
$2.4m
EARLY VC
Total funding: $13.9m
Company benefits
- Aside from the chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday.
- At Arbor we're passionate about learning, and to support this we have a dedicated training budget for all teams.
- Dedicated Mental Health First Aiders and Wellbeing Champions with ongoing support and learning around mental health.
- Depending on your role we can also offer you flexible working - just mention it in your interview and we'll let you know what your options are
- We have regular team socials where we spend dedicated time together. This year we've had BBQs, been to theatre shows, gone white water rafting, and more!
- Half-day summer Fridays Plus, we shut the office for a day at Easter and over Christmas so you get some extra time off then too!
- 25 days holiday (excl. bank holidays)
- EAP - Choice of comprehensive 24/7 support services with UK and Ireland's most trusted health and wellbeing network.
- We're all about making an impact! So everyone who joins us gets 1 day a year to volunteer for a charity or cause of their choice
Company values
- Own what you do - We act like owners, embrace responsibility and own the outcomes of our work - both good and bad!
- Everyday's a school day - Education and technology have changed more in the last 10 years than in the last 100. We need to embrace change and continually challenge ourselves to grow and stay ahead
- Make an impact - We take pride in being part of a movement to improve how schools work, so we're always thinking about how we can make a difference
- No-one can whistle a symphony - ...it takes an orchestra! We work together as a team to help each other, our partners and our customers to achieve their full potential
Company HQ
London, UK
Articles
Leadership
James Weatherill
(CEO)Previously Analyst at Ledbury Research for 3 years and Venture Manager at Therefore Ventures for 1 year
People progressing
Joined as Marketing Executive, being promoted to Marketing Manager after 1 year
Ulrik joined Arbor 10 years ago as a junior developer and has moved through the ranks to Principle Engineer and our longest serving engineer. A great representation of career progression at Arbor!
Diversity & Inclusion at Arbor Education
Ben Ainger (Talent Acquisition Lead)
- At Arbor, our mission is to transform the ways schools work. That means we serve a broad and diverse professional community - from teachers to SLT to Support Staff - and an equally diverse student and parent community. We want to make sure we build the best products for our schools, and we passionately believe that starts with building a workforce as diverse as the communities we serve
- As of today we know we’re not there yet, but we’re committed to doing the work to improve. We want Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive
- Our focus over the past few months has been on understanding where we need to improve, and on making sure that everyone at Arbor has had the chance to share their views. So far, we’ve established a Diversity and Inclusion Committee, surveyed our team, hosted training and workshops, and reviewed our recruitment process. We know we’ve still got big work to do, but we’re actively working on it. We look forward to hearing your thoughts on how we’re doing
Share this job
View 3 more jobs at Arbor Education