Campaign Manager, Hygraph
Content management platform
Job no longer available
Content management platform
21-100 employees
Job no longer available
21-100 employees
Company mission
To remove traditional content management pain points by using the power of GraphQL, and take the idea of a Headless CMS to the next level.
Role
Who you are
- 3+ years of experience in managing demand gen programs and campaigns for B2B SaaS companies
- Previous experience with Hubspot, Salesloft, and similar
- Exceptional copywriting skills
- Track record in owning and reaching ambitious growth targets
- Strong analytical skills and ability to interpret data to drive decision-making
- Excellent project management skills, including the ability to manage multiple campaigns simultaneously and work collaboratively with cross-functional teams
- Comfortable working cross-functionally with various stakeholders at different seniority levels
- Experience with demand generation for developer tooling and API-first products
Desirable
- You previously used a headless CMS or ideally built your website or a side project in the past or completed a basic web development course/bootcamp
- Knowledge of the Headless CMS industry and its trends is a huge plus
What the job involves
- Create integrated marketing campaigns to hit MQL/SQL/PQL targets based on market segments or themes to gain new customers, including inbound, ABM, lead nurture, demand generation, and brand
- Devise content marketing campaigns across social media for various types of content, including eBooks, whitepapers, webinars, and blog posts
- Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey
- Utilize Hubspot to execute demand generation activities including, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy (gated content, webinars), and more
- Own our marketing calendar in synchronization with internal (Product, partner marketing, community & content managers) and external (performance marketing agency) stakeholders
- Own the management of our social channels in conjunction with the current campaigns
- Regularly analyze marketing and sales funnel data to optimize and focus our marketing efforts
- Align with our sales and partnerships leaders on the results of campaigns to receive feedback and generate ideas for optimizations
Otta's take
Sam Franklin
CEO of Otta
High-quality content is essential to the success of any online consumer experience or digital marketing campaign, and expertise in many areas is essential to optimize quality. However, such expertise is often siloed along with access to content and its current status, making it difficult for businesses to federate and target content creation workflows.
Hygraph provides a GraphQL-based headless content management platform, leveraging GraphQL's APIs to help businesses unify and contextualize content structures, unify knowledge access, and catalog user experiences.
While Hygraph will face competition in this space, its approach enables product teams to compose services much faster than alternatives. They are now trusted by the likes of Samsung, Philips, and Dr Oetker.
Insights
Company
Company benefits
- Workstation Support - You receive a one-time budget of 500 Euros to set up your home office. E.g. Mouse, Keyboard, Ergonomic chair, etc
- 30 days vacation - Additional house moving and bereavement day-offs
- 1000 Euros Learning and Development Budget - This amount is available yearly. You can use it for training, workshop, reading materials specific to your role
- Annual company offsite/retreat - We organize an offsite/ retreat once a year so that people at Hygraph get to meet and bond
- Remote Friendly - We hire from all locations and most of our roles are remote. You can work from anywhere you want and we set up your contract through Employer of Records
- Wellbeing - Access to Spill.chat (All-in-one mental health support for employees through slack and therapy sessions)
Company values
- Trust and Collaboration - We collaborate through trust, respect, and empathy
- Having Ownership and being Accountable - We are goal driven and believe in delivering results
- Being Customer-Focussed - We strive to provide quality customer support and develop features that are optimal solutions for our users
- Transparency - As we are a growing, distributed, and remote first team, transparency, and integrity are crucial for us
- Continuous Learning and Growth - We provide feedback to each other on a regular basis and take time out of our schedules to take training and attend conferences
- Being Action-First - We take risks and experiment with our ideas to make things happen
Company HQ
Mitte, Berlin, Germany
Articles
Founders
Michael Lukaszczyk
(CEO)Experience as a Software Engineer for Canto. Former Developer for Lethal Webapps.
Daniel Winter
(CTO)Previously a Software Engineer for Shopgate and for Canto.
Salary benchmarks
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Diversity & Inclusion at Hygraph
- Hygraph is an equal opportunity employer committed to hiring people with diverse backgrounds. We believe that diversity, unique experiences, qualities, and different cultures enrich our workspace's productivity and promote innovation and creativity.
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