Head of Global Deliverability Strategy, Klaviyo

$160-240k

Tableau
Google Sheets
Salesforce
GSuite
Expert level
Denver

3+ days a week in office

Klaviyo

The only CRM built for B2C

Job no longer available

Meet the team
Klaviyo

The only CRM built for B2C

1001+ employees

B2CMarketingContenteCommerce

Job no longer available

Meet the team

$160-240k

Tableau
Google Sheets
Salesforce
GSuite
Expert level
Denver

3+ days a week in office

1001+ employees

B2CMarketingContenteCommerce

Company mission

Klaviyo is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.

Role

Who you are

  • This position requires a balance of strategic vision, team leadership, and hands-on expertise in deliverability for both email and SMS, along with a strong understanding of compliance frameworks
  • Experience with supporting a global customer base in the deliverability and compliance space
  • An individual recognized as a deliverability and compliance expert
  • Demonstrated success in both business and leadership roles
  • Strong leader dedicated to helping others develop
  • Self-motivated, eager to learn and thrive in a collaborative environment
  • Analytical and driven to achieve quantitative and qualitative targets
  • Nurture an environment of growth with encouragement and empowerment
  • Experience with or able to quickly pick-up (a plus): Microsoft Office Suite, G-Suite, Google Sheets, PowerPoint, Certenia, and Salesforce; DNS, IPs and other networking concepts, APIs; Email marketing platforms and E-Commerce platforms
  • 10+ years of Deliverability & Compliance experience. 5+ years managing managers or team leads in a high growth technical SaaS company or established Fortune 500 technical software company
  • Has experience with cloud infrastructure providers (i.e. SendGrid, Sparkpost, etc)
  • Experienced with: Microsoft Office Suite, G-Suite, Google Sheets, PowerPoint, Certenia, Tableau, and Salesforce; DNS, IPs and other networking concepts, APIs; Email marketing platforms and E-Commerce platforms

What the job involves

  • The Head of Global Deliverability Strategy will lead the development and execution of deliverability and compliance strategies for both email and SMS
  • You will manage a global team of experts and ensure that deliverability practices align with industry standards while driving value for our customers
  • Your role will focus on optimizing communication practices, maintaining compliance with global regulations, and ensuring operational excellence for customers across diverse regions
  • Define and execute a global deliverability and compliance strategy for both email and SMS communication
  • Lead and develop a team of deliverability specialists and managers across multiple regions
  • Set clear goals, priorities, and KPIs for the team to ensure alignment with company objectives
  • Act as an escalation point for complex deliverability and compliance challenges, collaborating with internal stakeholders to drive resolution
  • Stay up-to-date on emerging deliverability trends, technologies, and compliance requirements to ensure the company remains a leader in the field
  • Oversee the optimization of email and SMS deliverability metrics, including inbox placement, engagement rates, and SMS delivery success
  • Partner with Product and Engineering teams to ensure that email and SMS communications meet technical and strategic deliverability requirements for our customers
  • Implement and enforce best practices for authentication protocols (SPF, DKIM, DMARC) and SMS carrier compliance
  • Monitor and manage sender reputation for both email and SMS, including IP reputation, domain health, and compliance with mobile network operator regulations
  • Ensure compliance with global regulations, including GDPR, CAN-SPAM, CCPA, and carrier-specific SMS regulations
  • Collaborate on internal policies and procedures to ensure compliance with industry standards for email and SMS communication with our Deliverability and Compliance support team
  • Conduct regular audits and assessments to identify risks, address non-compliance issues, and implement mitigation strategies on behalf of our PSSP customers
  • Collaborate with legal and security teams to ensure alignment on compliance initiatives and reporting obligations
  • Partner with Sales, Customer Success, and Support teams to educate customers on deliverability best practices and compliance requirements
  • Serve as a thought leader within the organization, representing deliverability and compliance in executive-level discussions and strategic initiatives
  • Oversee the development of dashboards and reporting tools to provide visibility into deliverability performance and compliance metrics
  • Use data-driven insights to identify opportunities for improvement and make strategic recommendations
  • Communicate key deliverability and compliance metrics to senior leadership and cross-functional stakeholders

Share this job

View 138 more jobs at Klaviyo

Meet the team

2 people

Meet Blake, Manager of New Hire Onboarding

Our mission

Base Camp provides a best in class onboarding program, fueled by 'just in time' learning throughout a new hires' first 100 days.

Insights

Top investors

46% female employees

4% employee growth in 12 months

Company

Company benefits

  • Private health care cover
  • All full time employees receive equity
  • Commuting allowance for when you do travel to the office,
  • A very generous education allowance every year for you to spend on learning and development.
  • Participation in Klaviyo ESPP
  • Personal lifestyle allowance
  • Flexible holiday scheme

Our take

Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.

Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.

Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle