FREE NOW’s unique integration of mobility brands and payments services gives users access to the widest range of mobility options on the market. These options include finding the nearest taxi, private hire vehicle or car share, as well as micro-mobility options such as e-scooters, e-mopeds and e-bikes. In doing so, the company makes urban mobility more efficient and sustainable, without bringing new vehicles to the street.

FREE NOW operates across 170 cities with over 56 million users. In the UK, it faces competition from the likes of Uber and Bolt. However, the company has been focused on investing and growing further in London, successfully quadrupling UK journeys in 2022. Whilst businesses like Uber have struggled to secure licenses with Transport for London, FREE NOW has received a three year license, which is longer than any major competitor.