Director of Customer Marketing, Saviynt
Identity & governance platform
Job no longer available
Identity & governance platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To safeguard enterprises through intelligent, cloud-first identity governance and access management solutions.
Role
Who you are
- Demonstrated background spanning 7-10 years in leadership positions focused on growth marketing, field marketing, customer marketing, or other roles related to demand generation, ideally within a B2B SaaS setting
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
- Strategic thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
- Demonstrated leadership experience, with the ability to lead cross-functional teams and drive results in a fast-paced environment
- Proficiency in marketing automation platforms, CRM systems, and analytics tools
- Experience sourcing and developing case studies, testimonials, and other customer-centric content
- Proven track record of implementing and managing successful ABM programs that drive revenue growth. Strong project management skills, with the ability to lead cross-functional initiatives and manage multiple projects simultaneously
- Creative thinker with a customer-first approach, constantly looking for innovative ways to engage and celebrate our customer community
- Bachelor's degree in Marketing, Business, Finance, or Communications. An advanced degree in a related field is a plus
What the job involves
- Join our dynamic Saviynt marketing team as the Director of Customer Marketing
- Your proactive approach and results-driven mindset will thrive in this role
- As the visionary leader we are seeking, you will create and implement customer engagement initiatives to transform our relationship with existing clients
- Your goal is to increase the lifetime value of our clients through strategic programs that promote loyalty and advocacy and boost sales through targeted cross-selling initiatives
- In this pivotal role, you won't just be a marketer; you'll be a catalyst for meaningful change. Your innovative strategies will forge stronger connections with our customers, turning satisfied clients into passionate advocates
- At Saviynt, we're about the journey as much as the destination
- You'll have the opportunity to grow professionally and personally, surrounded by a team that values collaboration, innovation, and continuous learning
- Your success is our success, and together, we'll reach new heights
- If you're ready to make a real impact, leave a legacy, and be part of something special, we want you on our team
- Join us in shaping the future of customer marketing at Saviynt, where every day brings new opportunities for growth, advancement, and fulfillment
- Program Strategy & Implementation: Oversee the strategy and execution of customer marketing initiatives, including events, ABM cross-sell programs, Customer Advisory Boards, and more, guaranteeing smooth execution across diverse channels
- Customer Lifecycle Management: Rollout engagement touchpoint strategies across the entire customer journey, from onboarding to retention, and advocacy to build long-lasting customer relationships
- Segmentation and Targeting: Utilize data-driven insights to segment customers effectively and tailor marketing efforts to specific customer groups, driving personalized experiences
- Cross-functional Collaboration: Collaborate closely with sales, product, and customer success teams to develop impactful customer-driven content for integrated cross-sell campaigns, and customer engagement programs
- Performance Measurement: Define key performance indicators (KPIs) and regularly evaluate the performance of customer marketing initiatives, adjusting strategies as needed to achieve targets
- Budget Management: Manage the budget allocated for customer marketing activities, optimizing spend to maximize ROI and achieve desired outcomes
- Team Leadership: Provide guidance and mentorship to the customer marketing team, fostering a collaborative and high-performance culture
- Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies in customer marketing, incorporating relevant innovations into strategies
- Reporting and Communication: Present regular reports and updates on the performance of customer marketing initiatives to senior management, communicating successes, challenges, and recommendations effectively
Our take
Sayvint’s Identity Governance and Administration platform helps secure access to corporate systems in the cloud such as Workday, Office 365, AWS, Salesforce, SAP and Hadoop. It was created to offer an innovative, modern solution as its founder believed that existing identity services were not optimised.
By spending its early years in stealth mode, developing its product technology and switching to a cloud based model, the company was well prepared for a quick up-scale. This has been achieved partly because of the fact that it favours targeting large companies, boasting clients like Marriott, BP, KuppingerCole and Toyota Connected.
Sayvint faces a major rival in the form of SailPoint, which was an earlier entrant in the space, and went public sooner. However, Sayvint is growing rapidly and has converted some notable customers from SailPoint in the process. The company has continually invested in its platform to maintain a competitive edge, earning industry recognition along the way, and has recently concentrated on securing new customers and growing its partner ecosystem.
Steph
Company Specialist
Insights
Company
Funding (2 rounds)
Sep 2021
$130m
EARLY VC
Apr 2018
$40m
SERIES A
Total funding: $170m
Company benefits
- Medical, dental, vision, & retirement programs
- Flexible Time Off
- Food, Drinks, & Snacks
- Bonding Time - birthday celebrations, holiday parties , and team outings to get more fun time together
- Employee Recognition - we celebrate and recognize when our people go above and beyond
Company values
- We Innovate: We make the impossible possible
- We Focus on Our Customers: We put our customers first, always. Everytime
- We Deliver Results: We take the initiative and we go for it
- We Respect One Another: We care about and honor our people
- We Remain Accountable: We are in the pursuit of excellence, together
Company HQ
El Segundo, CA
Articles
Leadership
Sachin Nayyar
(CEO)Sachin worked as CEO of Vaau for 3 years before joining Sun Microsystems as a Chief Identity Strategist. They were also CEO of Securonix for 13 years.
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