Principal UX Designer, Amazon

Prime Video

Salary not provided
Expert level

The largest online retailer and technology provider

Be an early applicant


The largest online retailer and technology provider

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Be an early applicant

Salary not provided
Expert level

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Company mission

Amazon aims to be Earth’s most customer centric company. Their mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.


Who you are

  • The right candidate leads with clarity and empathy, inspires others, and has a passion for solving problems at massive scale
  • You excel through innovation, creativity, and attention to detail
  • You are a proven strategic thinker and collaborator who flourishes in a large organization
  • You sincerely believe that design is more than how something looks, but also how it feels and functions
  • You enjoy great design debates and thrive on iterating based on customer feedback
  • This role is for a hands-on leader who establishes a vision and strategy, scales their impact by empowering designers, and elevates the design quality of the entire team
  • As a creative lead, you have a passion for solving our customers' problems, always putting their needs first
  • 10+ years of design experience
  • Experience leading design projects from strategy through execution
  • Proficient with design tools such as Figma, Sketch, and Adobe CS


  • Experience providing and effectively communicating strategic and tactical recommendations based on data
  • Have an available online portfolio

What the job involves

  • The Prime Video UX team is seeking a customer-obsessed Principal UX Designer to join our Growth Design team
  • This role will be responsible for defining, articulating, and championing the future vision for how our customers rent, buy, and subscribe to the best local content in their country
  • You will develop strong relationships with fellow Design Leaders and partner closely with Product, Engineering, and Business counterparts throughout the organization to launch bar-raising experiences for customers around the world
  • Define the overall design vision for innovative signup, engagement, and retention experiences across Prime Video's premium marketplace
  • Mentor other designers and be a bar-raiser for quality of work
  • Work across design verticals to standardize and educate others on design systems and visual languages
  • Analyze customer problems and oversee the design of delightful solutions that meet measurable business goals
  • Work closely with product and business partners to develop a shared vision and lead a process to define and design experiences that deliver on those shared objectives
  • Partner with technology teams to ensure we leverage the scale offered by our platform without compromising on core experience principles
  • Present design work to partners and executive leadership for review, feedback, and sign-off
  • Measure the success and effectiveness of UX innovations
  • The Principal UX Designer for Prime Video Growth Design will elevate the entire team
  • You will inspire and mentor UX practitioners and partners, leading projects throughout the planning, design, and development cycle
  • You are expected to think like an owner, always raise the quality of the CX, and be a relentless advocate for customers
  • You will use your organization and communication skills to bring clarity to chaos, working strategically with other team leaders and team members across the organization
  • You’ll join a fun, growing team of UX practitioners who help each other develop and thrive
  • You will have a mentor and a manager that cares about you, your career, and your skills development and be expected to do the same for your team
  • You will have autonomy and ownership while contributing to the supportive culture on the team
  • We gather often to collaborate, ask questions, and grow together, so bring your unique skills and experience and be prepared to share, learn, and grow with us

Salary benchmarks

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.

More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.

Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.


Some candidates hear
back within 2 weeks

16% employee growth in 12 months


Company benefits

  • Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
  • Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
  • Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
  • Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
  • Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
  • Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
  • Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer

Company values

  • Customer obsession rather than competitor focus
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Company HQ

South Lake Union, Seattle, WA


Jeff Bezos

(Executive Chairman)

Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.

Andy Jassy

(President & CEO (not founder))

Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.

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