Head of Marketing, Alloy Automation

Salary not provided
Senior and Expert level
Remote from Canada, US
Alloy Automation

eCommerce automation platform

Job no longer available

Alloy Automation

eCommerce automation platform

21-100 employees

B2BInternal toolsMarketingCustomer serviceSaaSAutomationeCommerceSales

Job no longer available

Salary not provided
Senior and Expert level
Remote from Canada, US

21-100 employees

B2BInternal toolsMarketingCustomer serviceSaaSAutomationeCommerceSales

Company mission

To make automation accessible to all business owners, since eliminating repetitive work is the key to freeing more people to be creatives, innovators, & exceptional employees.

Role

Who you are

  • Experience as a first marketing hire
  • 5+ years experience managing and tactically deploying strategies in (but not limited to) SEO, social, paid search, events, product marketing, and demand gen
  • Previous work with technical products and technical audiences
  • Experience owning lead generation KPIs and pipeline/revenue numbers
  • Track record of experimentation - generating new ideas, tracking metrics, quickly shutting down ineffective ones
  • Ability to partner closely with sales, product, and engineering teams

What the job involves

  • As our Head of Marketing, you'll be responsible for both designing and executing on Alloy’s marketing strategy
  • You’ll be joining our leadership team, but you will also have 0 reports when you first onboard, so get ready to roll up your sleeves and personally run new channel experiments, SEO planning, and partnerships. We’re looking for folks who are analytical, data-driven and highly creative
  • Roll up your sleeves as a generalist IC. Switch between demand gen, digital marketing, marketing ops, ABM, product marketing and everything in-between (we don’t expect you to ‘spike’ in all these areas)
  • Your KPIs will be to grow our website traffic and increase inbound MQLs. Our north star is pipeline. You’ll be marketing a technical product with 6 figure ACV contracts
  • Our leadership team will turn to you as the expert in marketing strategy and ops. Be prepared to lead while staying scrappy with resourcing
  • You’ll be intimately familiar with the psychology of developers and product managers as users and buyer personas to create effective marketing strategies to attract and convert these audiences
  • You’ll be responsible for generating new ideas for channels and campaigns, aggressively testing your theories, and scaling winners while cutting losers
  • You’ll stay up to date on market trends and what would capture user attention to drive Alloy’s brand presence and positioning as a leader in our market, and stand out in a crowded landscape

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Insights

Led by a woman
Top investors

40% employee growth in 12 months

Company

Company benefits

  • Health coverage - We provide you with a health reimbursement account (HRA) with a built-in, yearly stipend to cover insurance, prescriptions, and copays
  • Virtual social activities - We do virtual Airbnb experience, founder-hosted cooking classes, poker games, & more to feel like a team despite being far apart
  • Flexible PTO - We want to make sure our teammates keep themselves mentally and physically healthy, and celebrate the important holidays in their lives

Funding (last 2 of 4 rounds)

Feb 2022

$20m

SERIES A

Feb 2021

$5m

SEED

Total funding: $30m

Our take

Automation is great at two things in particular: eliminating repetitive drudge work, and ensuring nothing is missed. Both cover a lot of ground in the field of eCommerce, where monitoring and responding to customer behaviour is the name of the game. Alloy Automation is a platform helping automate precisely this.

The Alloy platform allows companies to link together apps to create automated workflows. A Shopify payment, for example, could trigger the sending of a customer text message, a discount code, and a team slack notification. These templates can be custom-built, or selected from a marketplace of prefabricated ones.

The automation and eCommerce marketplaces are both hotly competitive and cluttered, which means Alloy’s model is a smart one. It doesn’t need to beat the field; it just needs to integrate with the rapidly growing number of SaaS platforms and tools eCommerce companies are leaning on. Alloy has been rewarded with strong funding to rapidly upscale this concept - and there’s a lot of market demand to grow into.

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Kirsty

Company Specialist at Welcome to the Jungle