Digital Strategy Manager, Applecart
$95-120k
3-5 days a week in office
Social graph platform for marketing
Job no longer available
Social graph platform for marketing
101-200 employees
Job no longer available
$95-120k
3-5 days a week in office
101-200 employees
Company mission
To provide the intelligence that sophisticated organizations use to power their strategy for winning over key decision makers.
Role
Who you are
- 4+ years of digital advertising experience in corporate, public affairs, or B2B marketing; agency experience strongly preferred
- Demonstrated comfort managing relationships with senior-level executives and stakeholders
- Experience working with Facebook Business Manager, LinkedIn Campaign Manager, Google Search, and Twitter Ads
- A thorough understanding of best practices for measuring and reporting on the performance of persuasion, brand awareness, and direct response digital advertising campaigns
- Experience producing intuitive, client-ready business memos and decks that shape strategy
- Passion for coaching and empowering junior team members, and collaborating with colleagues representing various areas of expertise
- Strong organizational skills
- Ability to thrive in a high-paced, entrepreneurial work environment
- Success managing multiple tight timelines while maintaining a cool confidence
- Excellent written and verbal communication skills; impeccable attention to detail
- Proficiency in Powerpoint and Excel
- An energetic, upbeat disposition and excellent sense of humor
What the job involves
- Serve as a day-to-day client contact and leader on select accounts
- Manage and mentor up-and-coming talent
- Lead client delivery process; coordinate with vendors and clients to ensure deliverables are completed to high standards
- Build and execute digital paid media plans and budgets that achieve the goals of major corporate reputation, public affairs, and B2B marketing campaigns
- Produce strategic, insightful, and polished digital advertising reports (analytics snapshots, etc.) and present them to clients
- Communicate clearly, comfortably, and expertly to senior audiences about the company’s product offerings, verbally and in written form
- Bring intellectual curiosity to help clients tackle complex challenges
Otta's take
Xav Kearney
CTO of Otta
Applecart uses publicly available data, both online and offline to build a map of real-world interpersonal relationships, which clients can leverage to run more rewarding advertising and marketing campaigns.
The company was founded on the ideal that social influence, or word of mouth, is the most impactful motivator. Thus, its social graph technology theoretically allows for more accurate targeted advertising than geo-fencing or demographic targeting.
Applecart started out on political campaigns, encouraging people to get involved in elections and boost low voter turnout. In the last few years however, the company has begun to move further into commercial work with the likes of Boeing, as well as nonprofits such as The Business Roundtable.
Interestingly, one of Applecart’s major backers, and now a board member, is Ari Emanuel, the CEO of Endeavor – an entertainment and media agency which owns the Ultimate Fighting Championship (UFC). While it’s not clear that the UFC is a customer of Applecart at present, this does give a strong indication of the level of clients that the company now has access to.
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2023
$10.4m
LATE VC
Jul 2018
$4.1m
EARLY VC
Total funding: $14.5m
Company benefits
- Applecart pays 75% contribution towards Medical, Dental and Vision
- 401(k) with 4% company match
- HSA and FSA
- OneMedical: On-demand primary care free to all employees whether you take our insurance or not!
- Health Advocate: Personal healthcare concierge
- Teladoc: Network of virtual healthcare providers
- Talkspace: Online mental health therapy
- Headspace: Full access to the meditation app
- Kindbody: Fertility & gynecology services
- 35 days of Paid Time Off: 20 vacation days, 10 personal days, 5 sick days
- 14 company holidays
- Bereavement leave
- 16 weeks of fully paid parental leave inclusive of birth and adoption for primary and secondary caregivers
- Frequent company-wide and team social events such as game nights, cooking classes, summer boat cruises, paint & sip, karaoke, escape the room, bowling, team dinners, baseball games, holiday parties and plenty more
- Stocked fridge of full of drinks and plenty of healthy (and less healthy) snacks
- Weekly happy hour and bagel breakfast
- Pre-tax commuter benefits
- $300 workstation budget to personalize your at-home or in-office space
- Hybrid in-office setup: we work from our office in midtown Manhattan every Tuesday - Thursday and give the option to work from anywhere on Monday and Friday
Company HQ
Garment District, New York, NY
Articles
Founders
Matthew Kalmans
(Co-CEO)Forbes 30 under 30. Co-founded Applecart while an undergraduate student at the University of Pennsylvania.
Sacha Samotin
(Co-CEO)Forbes 30 under 30. Along with co-founder and co-CEO Matthew Kalmans, studied at the University of Pennsylvania, where Applecart was first launched.
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