Brand activation platform for hospitality businesses
Job no longer available
Brand activation platform for hospitality businesses
21-100 employees
Job no longer available
21-100 employees
Way's mission is to help businesses unlock the power of brand activations.
Way’s brand activation platform is used by boutique hotel groups and independent hotels to curate and offer experiences & events to boost brand awareness and loyalty. The company was founded on the belief that consumers far prefer spending on experiences than products.
Since being founded in 2020, Way has picked up a number of well known hotel brands including Salt Hotels and Life House Hotels in North America. The fact that it's already expanded to an office in Paris is a good indication of its strong growth.
Since securing major funding from Tiger Global, Way has also been adding to its executive team as it looks to expand even further on the international front. Indeed, plans are in motion to pivot into adjacent sectors including retail and media, where brand activation experiences are also growing in demand.
Steph
Company Specialist
Few candidates hear
back within 2 weeks
Nov 2022
$20m
SERIES A
Sixth Street Historic District, Austin, TX
Founders
Michael Stocker
(CEO)Founded and was CEO of skiing industry-focused digital transformation company OnlySky between 2016 and 2020. Previously worked in Government Relations for the Ridge Policy Group.
Jacob Luster
(Head of Product)Served as Head of Product at OnlySky, having previously worked for Snowvation as a Product & Operations Manager.
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