Emerging Markets Manager, Niantic

• The ideal candidate will have a passion for creating experiences that accelerate the growth of Pokémon GO in Emerging Markets
• The right candidate has a passion for results-driven approaches and thrives in ambiguity and change
• Bachelor’s degree(or foreign equivalent) in Marketing, Business Administration, or a related field. Master’s degree or equivalent experience a plus
• 4+ years in User Acquisition, Live Ops, or Product Marketing, ideally in gaming or mobile apps
• 2+ years of building and engaging with user communities
• Expertise in Emerging Markets with focus on LATAM Markets
• Agency management, from selection to high-level strategy and execution
• Data analysis and campaign optimization within mobile apps or gaming
• Strong leadership skills and the ability to lead cross-functional teams
• Outstanding verbal and written communication skills, with experience delivering executive presentations
• Willingness to travel domestically and internationally for onboarding, planning meetings, and strategic initiatives
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
• Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including asynchronous interactions with others

• You’ll help drive the go-to-market growth strategy, coordinate product and marketing efforts with on-the-ground resources, and act as the authority on Emerging Markets
• We’ll look to you for a deep understanding of the global mobile gaming landscape, using quantitative and qualitative approaches to lead growth marketing and business development initiatives
• Coordinate with UA Team to deliver data-driven strategies tailored for LATAM, ensuring proactive campaign planning and market-specific adjustments
• Monitor weekly performance data, identify trends, and optimize campaign outcomes
• Identify and evaluate new Emerging Markets in the region for investment opportunities
• Design and execute campaigns aligned with product updates and pipelines, leveraging insights from ad platforms and product teams
• Oversee partnerships with external agencies to enhance campaign performance and drive innovation
• Liaison with the Emerging Markets Country Managers to coordinate campaigns and priorities
• Lead Live Ops requests, ensuring timely delivery and alignment with internal partners
• Be responsible for the creation and on-time delivery of copy bundles, marketing materials, and other campaign assets
• Represent Emerging Markets LATAM in planning meetings, ensuring alignment with product marketing and Live Ops initiatives
• Engage with player communities and incorporate feedback for future events
• Act as a liaison for partners, support LATAM-related activities, and strengthen regional partnerships
• Collaborate with cross-functional team members and partners, including regular and reliable attendance and participation in meetings

• Robust medical, dental, and vision insurance including 100% paid employee healthcare
• 100% of premiums for long term and short term disability and life insurance
• Mental healthcare on-demand by Spring Health
• Increasing paid time off with tenure, separate sick time accrual, five flex days per year to attend Niantic community events or volunteer
• Company-wide shutdown between Christmas and New Years
• 16 weeks of parental leave for parents, parental leave transition assistance by Cleo, Carrot fertility benefit
• 401k Match, equity options, compare and refinance loans with Credible’s online loan marketplace
• Cold breakfast, hot lunch and snacks all day, every day
• Cell-phone, gym, and internet reimbursements, pre-tax commuter benefits, employee discounts via Fond
• Employee donation match of up to $500 per year
• Wellness activities including yoga and meditation, volunteer off-sites, employee Resource Groups

Total funding: $774.3m

Niantic, Inc. is a software development company creating augmented reality mobile games, such as Ingress, Pokémon Go, and Harry Potter: Wizards Unite, that encourage players to go outside, explore, and meet people. The company was formed in 2010 as an internal startup within Google. Since its inception, hundreds of millions of people have used its products and services.