Onsite Marketing Manager, Amazon

Salary not provided
Senior and Expert level
London
Amazon

The largest online retailer and technology provider

Job no longer available

Amazon

The largest online retailer and technology provider

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Job no longer available

Salary not provided
Senior and Expert level
London

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Company mission

To be Earth's most customer-centric company.

Role

Who you are

  • 3+ years of merchandising/content marketing experience
  • Bachelor’s degree is required or 7+ years equivalent professional experience
  • Excellent communication (verbal and written English)
  • Experience with customer segmentation, profiling and targeting and a track-record of using learned insights to make recommendations. Exceptional attention to detail and customer obsession
  • Ability to demonstrate backbone when dealing with multiple stakeholders across all areas and levels of Amazon
  • Self-starter with a proven record of learning new tools and achieving results independently and autonomously within ambiguous situations
  • Strong organisational and time management skills with the ability to set priorities, multitask and meet deadlines

Desirable

  • Familiarity with XML and A/B testing methods
  • Photoshop skills
  • Knowledge of SQL and data presentation skills
  • Thinks strategically whilst staying on top of tactical execution

What the job involves

  • This exciting position will play a central role in executing the biggest marketing campaigns on Amazon.co.uk. Supporting Homepage, events pages, and other prominent cross-site placements, the role is key to delivering a fantastic customer experience
  • This role will be responsible for delivering best-in-class merchandising campaigns, optimising for customer experience and engagement, whilst finding and driving efficiencies and process improvements
  • You will support the long-term optimisation and short-term execution of on-Amazon merchandising
  • This includes owning the monthly Amazon cross-site merchandising calendar, collaborating with multiple teams across the business to ensure customers are aware of relevant strategic launches and announcements
  • You will drive the continual testing of placements to enhance customer experience, and be responsible for sharing and acting on learnings to drive automation and improve machine learning algorithms
  • As a passionate marketer, you will advise internal teams on best-practice campaign execution on homepage, define rules and guidelines which raise the bar for homepage content, and be the authoritative voice of the customer on all homepage campaigns
  • You will also be required to lead campaign execution during cross-site events, and be comfortable working with a high level of detail in a ‘hands-on’ role
  • Creation of on-site marketing campaigns to support major site-wide events (including Prime Day, Black Friday and Christmas). Collaborate with worldwide stakeholders to localise and launch assets
  • Work with international teams to roll-out tests and features whilst being the face of the UK customer
  • Train internal stakeholders on creation of best-in-class content and merchandising campaigns. Perform regular audits to ensure homepage content raises the bar for customers. Own the cross-site merchandising calendar and be responsible for ensuring customers are shown the right message at the right time
  • Ensure continuous optimisation of all homepage slots by analysing data, running tests and sharing best practice across teams. Proactively monitor campaign performance to continually improve customer experience
  • Organise, supervise and execute on process and customer experience improvement projects from concept through to delivery
  • Develop a strong understanding of Amazon customer behaviour and lifecycle and develop initiatives to improve customer engagement

Salary benchmarks

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Insights

16% employee growth in 12 months

Company

Our take

Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.

More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.

Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.

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Steph

Company Specialist at Welcome to the Jungle