• We are looking for a growth marketer that has deep expertise in social marketing and experience working across multiple digital marketing functions, especially within the performance marketing landscape - Paid social platforms like Meta, Tiktok, Pinterest etc, Organic social, Influencer Marketing, Mobile App Install etc
• The ideal candidate is energetic and a self-starter willing to dig in and support other channel managers to maximize their potential
• BS or BA, focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred
• 5-7 years of experience managing, scaling & overseeing performance and media marketing channels like Meta (FB and Instagram), Tiktok, Pinterest, Influencer Marketing
• High attention to detail and the ability to set and hit aggressive project deadlines
• Ability to thrive within a fast-paced, high stakes but incredibly supportive Growth Marketing team
• Clear, concise communication style and comfort working with a diverse group of people
• Highly analytical and data driven with a strong proficiency in Excel/Google Sheets (pivot tables, vlookups) and experience running incrementality tests
• Experience handling upwards of $XXM yearly program budgets

Desirable

• We’re a team of strategic marketers focused on attracting, acquiring, and engaging with customers across their homeownership journey, all while building an enduring brand
• We work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace
• We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform
• They can hit the ground running and work effectively with little oversight
• They help their team prioritize and manage their own work, clearly tying it to the goals of the larger team, and the business as a whole
• Optimize & scale Thumbtack’s social strategy, identifying new opportunities for customer growth
• Transform customer and performance data into actionable insights that inform our experimentation roadmap
• Own day-to-day management and optimizations - bid & budget management, target audience development & refinement, creative iteration, reporting and measurement
• Audit and provide improvements to existing tech stack for Meta and Tiktok
• Work closely with other channel managers and data science partners to understand the performance of campaigns and tests
• Partner with cross-functional martech eng and analytics teams to build automation and scalable tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting)
• Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving KPIs
• Own the tracking, attribution, and measurement of performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data
• Own reporting and communication of progress towards performance targets
• Manage external partners (agencies, account partners, vendors) to improve performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams