Director of Marketing, LegalZoom
Paid Acquisition
$162-288k
Salary dependent on location
More information about location
Online legal advice platform
Open for applications
Online legal advice platform
1001+ employees
Open for applications
$162-288k
Salary dependent on location
More information about location
1001+ employees
Company mission
To make legal help should be a fundamental right, easy to understand, afford, and access.
Role
Who you are
- 8+ years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns
- 3+ years of experience in a leadership or managerial role
- Extensive experience with major ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Tableau)
- Experience managing and optimizing $50M+ budgets
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions
- Proficiency in ad management tools and bid strategies
- Excellent communication and presentation skills
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
- Strategic and competitive mindset with a focus on results and growth
- Strong leadership qualities and team management skills
- Creative problem-solving abilities and adaptability to changing market conditions
What the job involves
- The Director of Paid Acquisition will lead our paid media strategy, focusing on acquiring high-value customers and achieving growth and efficiency targets through various paid channels
- This role requires a strategic thinker with hands-on experience in managing large-scale paid campaigns and a deep understanding of performance marketing, analytics, and market trends
- Strategy Development:
- Develop and execute comprehensive paid acquisition strategies across a variety digital and offline channels including SEM, Social, Display, Online video, CTV and audio
- Set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals
- Identify and execute the optimal media mix to maximize ROAS and improve brand health
- Campaign Management:
- Oversee the planning, execution, and optimization of paid acquisition campaigns
- Manage budgets, ensuring efficient allocation of spend to maximize ROAS
- Conduct A/B testing and experiments to continually improve campaign performance
- Data Analysis:
- Monitor and analyze campaign performance metrics (e.g., CPA, ROAS, CTR, CPC) and generate actionable insights
- Utilize data-driven approaches to refine strategies and improve efficiency
- Prepare regular reports and presentations for senior management
- Team Leadership:
- Lead and mentor a team of paid media specialists, analysts, and other marketing professionals
- Foster a collaborative and high-performance team culture
- Vendor and Partner Management:
- Build and maintain relationships with key vendors, agencies, and platform representatives
- Negotiate contracts and manage external partnerships to enhance campaign effectiveness
- Market Research:
- Stay up-to-date with industry trends, emerging technologies, and competitive landscape
- Identify new opportunities and recommend innovative approaches to stay ahead in the market
- Collaboration:
- Work closely with cross-functional teams including Creative, Product, and Data Analytics to ensure cohesive campaign execution and messaging
- Coordinate with internal stakeholders to align acquisition strategies with broader marketing initiatives
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer, with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
However, it has found space to grow its operations nonetheless, partially due to the rise in interest in digital solutions. An IPO in 2021 also enabled LegalZoom's growth, though in 2024 a class action is underway to investigate the company's significantly lowered share prices.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Private healthcare
- Pension
- Eye care
- Discount legal fees
- Season ticket loan
- Cycle to work
- Fundraising match
- Life assurance
- Chill-out area
- Massages
- Office yoga
- Social events
Company values
- Join a Family: We care about everyone who works with us. Solidarity and having fun is the only way to do good work
- Get Rewarded: Good people need good salaries, plenty of holidays, good private healthcare and loads of other perks
- Do Something Worthwhile: For too long, the law has been complex, forbidding and wildly expensive. Help us make it clear, simple and affordable
Company HQ
Downtown, Glendale, CA
Articles
Leadership
Robert Shapiro
(Co-founder)Co-founder of ShoeDazzle.com and Chairman of the Brent Shapiro Foundation for Alcohol and Drug Awareness.
Brian Lee
(Co-founder)Co-founder of ShoeDazzle.com and The Honest Company. Previously Attorney at Skadden Arps. J.D of Law at UCLA School of Law.
Salary benchmarks
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